Packaging industry demands continuous
packaging up gradations to drive in more customer attraction, thereby
increasing the sales of the product. As per emerging trends in packaging
industry, transparent food packaging has gained a significant adoption
across the food industry. Transparent food packaging
ensures the visual authentication of the food content which is an
essential factor that affects the consumer’s perception of the quality
of food. Transparent food packaging clubbed with light labelling appeals
the consumers as it provides a clear view of the food content and its
condition.
Transparent food packaging not only helps
the customer to have a view of the product but it also gives the
brands an opportunity to ensure an aura of good quality and proper
condition of the food even after the shipment process of the food
packets. It is expected that the transparent food packaging market would
grow during the forecast period driven by the consumer’s need for
visual authentication of the food.
Transparent Food Packaging Market: Market Dynamics
Transparent food packaging market
witnesses an increasing demand owing to consumer’s need for visual
validation of the food which is ensured through transparent packaging.
Another factor that propels the growth of transparent food packaging
market is the need of the food brands to strengthen its brand image in
the competitive market. The food brands adopt transparent packaging to
enhance the shelf appeal of the food packet thereby ensuring the
authenticity of the food quality and condition among the consumers.
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Transparent packaging material are mainly
manufactured from plastic which has high chances of getting damaged
while transporting of food packets. It might get damaged thereby
spoiling the food quality. Plastic disrupts the hygienic shipment of
food packets. Moreover, plastic contributes to environmental pollution
which poses a threat to the transparent packaging market.
Transparent food packaging market can be
classified under various forms. They are clamshells, zip pouches,
windows packets or boxes transparent trays, glass bottles and others.
These forms of transparent packaging enhance the aesthetic appeal of the
food along with ensuring the consumer about the food quality. Materials
used for transparent food packaging include RPET, PET, PVC, PP, silica
glass and others. RPET is one version of PET. RPET is a suitable
material for transparent packaging for all types of food. Transparent
food packaging includes a wide range of food items such as bakery and
confectionary (cakes, cookies, chocolates and others), processed foods
(meat products and others) fruits and vegetables, dairy products
(cheese, milk and others).
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