The top five players in the global power distribution unit (PDU) market held a share of nearly 61% in 2015, rendering its vendor landscape consolidated. These companies are Cyber Power Systems, Inc., Emerson Electric Co., Raritan, Server Technology, and Schneider Electric. Despite the prevailing consolidation, fierce rivalry exists among the market players, finds Transparency Market Research (TMR) in a new study. It is therefore observed that these companies are focusing on product development to cater to the dynamic consumer preference. Besides this, many of them are focusing on research activities, innovations, and exploring novel technologies to strengthen their foothold.
For instance, Schneider Electric has shown keenness towards investing in research and development activities in the past years. The company majorly focuses on innovating state-of-the-art technology and commercializing the same to gain traction around the world. Likewise, Server Technology owns around 48 patents, while TMR states that 54 patent applications are pending. With the leading players investing in product innovation, it is expected to give much impetus to the market in the coming years.
As per TMR, the global power distribution unit market is expected to reach US$2.26 bn by the end of 2024. Its valuation in 2015 was US$1.14 bn and between 2016 and 2024, the market is expected to demonstrate a CAGR of 7.9%. In terms of revenue, the IT and telecom sector emerged dominant with a share of 31.3% in the overall market in 2015. Regionally, North America emerged dominant with a share of 35.7% in the global market in 2015. However, Asia Pacific is likely to showcase the most lucrative opportunities during the forecast period.
Demand for Effectively Storing Data Generated across Organizations to Fuel Installation of PDUs
As organizations grow bigger and integrate automation, they are faced with new challenges, the most crucial being efficiently storing the staggering volume of data generated every day. Moreover, a majority of enterprises are inclining towards cloud-computing, which entails big-data generation. This is a chief factor creating the demand for data centers and thus power distribution units. “As online shopping become a mainstay, the demand for power distribution units will rise further,” said a lead TMR analyst.
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The rising internet penetration is the key factor behind the spiraling number of internet users worldwide. According to the United Nations International Telecommunication Union, around 3.43 billion users were estimated in 2016 as compared to the 1 billion internet users in 2015. This shows the massive growth in the internet usage, which also implies the tremendous volume of data generated in the last decade. “With internet foraying in industries such as BFSI, IT & telecommunication, healthcare, and government, the demand for power distribution unit is unlikely to suppress in the coming years,” observed the TMR report’s author. Also these industries have shown keenness towards automating operation, which in turn will translate into lucrative opportunities for the deployment of power distribution units.
High Cost of PDUs May Emerge as Key Restraint
On the downside, the high cost of power distribution units is acting against the market’s growth targets. The market players are also reeling under the presence of compatibility issues due to the increased complexity of data centers. Nevertheless, with recent innovations such concerns can be easily mitigated with. Better features are being developed to help public distribution units cope with the dynamic environment in data centers. Also in the near future, favorable government regulations will help augment the demand in the market. For instance, environmental protection laws will promote the deployment of energy-efficient equipment, which in turn will boost scope for the global power distribution unit market.
