- In the past few years, the intimate apparel business has undergone significant technological change and seen the introduction of new design techniques, measurements, innovative material, and enhanced production methods, which has resulted in transformation of quality, range, and applications of women’s intimate garments
- The maternity intimate wear section of the overall women’s intimate wear market predominantly comprises maternity bras, underwear, and body shapers. Comfort plays a key role in defining the product characteristics as compared to outer wear as these intimate wear come in direct contact with the skin,.
- Maternity intimate wear in recent years has gained noteworthy popularity owing to growing awareness about comfort and health of mothers.
- Maternity intimate wear brands across the globe have been reaping the significant benefits of online distribution channels and using the same to increase their global sales substantially
Growth in Online Shopping Trends to Drive the Demand for Maternity Intimate Wear
- Companies operating in the mother and baby care industry are increasingly taking advantage of social media and digital platforms to promote their offerings through interactive content
- Women during pregnancy need to take good care of their health; in order to raise the awareness about the same, mother care brands have been using the digital platform to educate customers about the benefits of using dedicated lingerie for pregnant women or mothers.
- The trend is likely to contribute to the global growth of the maternity intimate wear market
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Market Growth Opportunities Aligned with Continued Research & Development in the Maternity Intimate Wear Sector
- Maternity care industry players have been charting significant innovations in their product offerings.
- In recent years, the market has seen launch of different maternity intimate wear, including shape wear, and pump strap hands-free pumping bra.
- Numerous growth opportunities are expected in the market with continued product innovation.
