3D cameras enable photographers to capture images that create a depth illusion in 2D photographs, enhancing the visual appeal of the photograph. Incorporation of 3D technology in video cameras is, of course, not a novel concept and has been a mainstay in the entertainment industry for many years. 3D videos allow viewers to immerse themselves into the on-screen action much more naturally than with 2D footage. 3D still cameras are a relatively more recent innovation and took much more time to take off commercially, only becoming a commercial hit around the turn of the ongoing decade. However, 3D cameras are now steadily rising in demand.
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Stereo camera technology is a popular method of getting 3D still photographs. Stereo 3D cameras work by utilizing two camera lenses instead of the one that defines the current paradigm of cameras. This allows the camera to function like a pair of human eyes and thus provide depth perception to the photo. The global 3D cameras market is primarily propelled by the enhanced visual appeal 3D cameras provide and the rapid rate of innovation in the industry.
Global 3D Cameras Market: Drivers and Restraints
The rising popularity of 3D content is the primary factor propelling the global 3D cameras market. The engaging nature of 3D photography is becoming increasingly commercially lucrative in the modern market, with many publications trying to boost their user reach through the use of 3D photography. This will be a strong factor boosting the demand for 3D cameras in the coming years. The growing demand for 3D TVs is also a major factor driving the demand for 3D cameras.
The relatively easy incorporation of 3D cameras in smartphones is another factor expected to drive the global 3D cameras market in the coming years. Due to the ease of carrying a smartphone with an advanced camera instead of a bulky and expensive SLR camera, many amateur photographers are starting to choose mobile phones for photography over SLRs. Smartphone manufacturers, recognizing the popularity of mobile photography, are expected to incorporate 3D cameras as a USP in the coming years.
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The rising popularity of high-end smartphones in the increasingly urbanized economies in Asia Pacific and the Middle East will thus boost the global 3D cameras market significantly. From the point of view of 3D camera manufacturers, smartphones are the cheapest vehicle for 3D cameras to make a commercial impact, which will ensure rising usage of 3D camera technology in smartphone cameras.
The rising use of 3D cameras in home automation and security technologies is also a major factor driving the global 3D cameras market. 3D cameras provide higher precision in security videos, which is naturally a sought-after attribute. Rise in the demand for 3D scanning is also helpful for the global 3D cameras market.
On the other hand, the major restraint on the global 3D cameras market is the high price of devices that incorporate them. In spite of the growing purchasing power of consumers in developing regions, the 3D cameras market is still largely restricted to developed regions such as North America and Europe. Ongoing technical innovation will help the 3D cameras industry ameliorate this concern, as will efforts by 3D camera manufacturers to expand their distribution network in emerging economies.
Global 3D Cameras Market: Regional and Competitive Dynamics
The global 3D cameras market is dominated at present, as mentioned, by North America and Europe. Major companies in the 3D cameras market, such as Nikon, Canon, GoPro, Kodak, Panasonic, Sony Electronics, and LG all have well-established sales networks in these regions, in addition to advanced R&D facilities. The future of the 3D cameras market, though, is expected to be dominated by Asia Pacific, as the region contains many dynamic economies that are exhibiting increasing financial clout.
