- Beach towels are slightly bigger than regular bath towels and are usually used at beaches not just for drying up but also to lie down in the sun
- Beach towels are comparatively lighter and dry faster; thus they are considered more suitable for beaches and also for traveling. Some of the other features of beach towels is that most of them are sand free.
- Beach towels come in different patterns, designs, and colors as they are mostly used outdoors
Rapidly expanding e-commerce industry to drive the global beach towel market
- E-commerce industry is growing rapidly and manufacturers are able to gain deeper penetration in the global market.
- Rising globalization has resulted in a dramatic shift in online shopping trends, where majority of consumers prefer to buy commodities online
- This growth in the e-commerce industry is projected to drive the global beach towel market at a robust pace
- Nearly all the major brands across the globe have partnered with online distribution channels to expand their geographic presence
Rising innovation in terms of quality and design to offer significant growth opportunities
- Beach towel manufacturers these days are increasingly focusing on product innovation by introducing attractive features such as sand-free, quick dry beach towels, and wearable beach towels
- Emergence of novel and attractive beach towels is expected to generate growth opportunity in the coming years
Are you a start-up willing to make it big in the business? Grab an exclusive PDF Brochure of this report
Highly fragmented beach towel market to see the increasing threat of new entrants
- The global beach towel market is highly fragmented owing to presence of several local players across the globe offering the product at substantially competitive prices
- Major brands are likely to face tough competition in emerging markets due to presence of several local manufacturers
- Besides, the threat of substitutes from bath towels and beach blankets persists, thus hampering the market growth moderately
