The packaging industry globally is
witnessing an impressive growth, primarily driven by the changing needs
of packaging buyers, trying to serve more consumers by offering
customization. The role of packaging and labelling today is not only
restricted to preserve and protect the product, but rather communicate
brand image and convey information to its large customer base. The
format and design of labels is a key marketing tool for marketers in
projecting the brand image for the products. One of the most widely used
labels serving the purpose for most of the brand owners is clear
labels. Clear labels are of the most versatile products as they are now being used in most markets and designed in a variety of ways.
Clear labels are more transparent in
nature as compared to other form of labels and offer “no label look”,
trend which is gaining traction from various end use industries, looking
to offer luxury packaging for their product offerings. Clear labels
give the illusion that the print is direct on the container while at the
same time, they allow the consumer to have a transparent look at the
contents. Clear labels are moisture resistant, making them an
exceptional option for product packaging in the food & beverage
industry, healthcare and homecare industry that face wet conditions.
Clear labels, while growing in popularity is modern and attractive
making it a clear winner for labelling of food products.
Clear Labels: Market Dynamics
The demand for clear labels is
anticipated to witness an above average growth over the forecast period.
Clear labels are stickers that can be applied on any packaging as well
as sheets and rolls, creating value addition for any business in terms
of marketing and branding. Label manufactures are constantly focusing to
add innovative offerings to their portfolio, striving to meet the
diverse needs from large end use industries. The transparent property of
clear labels makes the product visible for consumers, making the
product more attractive.
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Clear labels takes of the pressure of
creative packaging and place emphasis on natural quality and appeal
which has help to boost the sales of clear labels. In addition to this,
clear labels meet the regulations as it enables the inclusion of all
regulatory norms and also provide clear visibility of the product its
end users. Moreover, the design of clear labels to blend into the
containers surface, also enhances the overall packaging for the product,
and is one of the key drivers for the global clear labels market. When
it comes to bottom line, printing clear labels is more economical than
printing directly on the container, as it saves the total shipping cost
of transporting the container to and from the printing company.
Moreover, customized offering for clear
labels with different matte and glossy finishes is the ongoing trend
observed in the global clear labels market. Increasing demand of clear
labels from the food and beverage industry is one of the key drivers of
the global clear labels market. The trend to adapt transparency in
packaging is gaining traction and is likely to propel the demand for
clear labels in the next half of the decade. Despite growth momentum,
high cost of printing on clear labels, lack of awareness amongst end
users are some of the challenges faced by the global clear labels
market.
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Clear Labels: Market Segmentation
The clear labels market is segmented on
the basis of material, application and printing technology. On the basis
of material type, the global clear labels market is segmented into
polyester, vinyl, polycarbonate, polypropylene and others. On the basis
of application, the global clear labels market is segmented into food
& beverages, pharmaceuticals, homecare, personal care and cosmetics,
consumer durables and others. Demand clear labels from food packaging
application segment is anticipated to offer lucrative opportunities to
the global clear labels market in terms of growth prospects.
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