Among the packaging industry, flexible
packaging is one of the fastest growing segments and is widely replacing
rigid packaging segment for various applications. One of this types of
flexible packaging is the shrink films which are highly used across the
supply chain. Manufacturers usually use Shrink films packaging to
stabilize heavy and unstable load types that are placed on pallets.
Shrink wraps/films are loosely covered around a product/loads which are
placed on pallets & then this film shrinks tightly when exposed to
heat. Shrink films are heated with the use of heat gun that releases hot
air or in another case, shrink packed products are passed through
shrink tunnels.
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Pallet shrink film is usually made from
polyolefin plastics. Pallet shrink film is typically employed to protect
products from external factors such as dust and thus firmly combine
smaller objects together. Pallet shrink film is widely used for covering
foods & beverages across the globe and is also used for packaging
of consumer products, pharmaceuticals, and other industrial products.
Pallet Shrink Film Packaging Market: Drivers and Restraints
The market for pallet shrink film is
anticipated to be driven by growth in the consumption of packaged food
and beverages products across the globe. Pallet shrink films are weather
resistant, provides the least amount of packaging damage during
logistics and transportation are also breathable in nature. These all
factors appeal the manufacturers across the globe to use pallet shrink
films/wraps and thus drive the growth of the global pallet shrink film
packaging market. However, higher machine cost used in heating shrink
films is the major drawbacks of pallet shrink film. Moreover,
Biodegradability has arisen as environmental challenges thus hampering
the growth of pallet shrink film market to a great extent. As a result,
promotion of bio-based materials by governments of various countries has
emerged as an opportunity to develop biodegradable pallet shrink film
for market players.
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The pallet shrink films markets in Europe
and North America are rather in a mature stage and are thus likely to
lose a considerable share of the global market to Asia Pacific. Key
players that currently operate in developed shrink films packaging
markets such as Europe and North America are focusing on APAC to grow in
revenue by optimally utilizing the resources available in India and
other ASEAN countries at a very low rate.
The Asia-Pacific market is projected to
develop as the most lucrative market for the growth of shrink film
packaging. Asia Pacific region offers lucrative opportunities for
players that operate in the manufacturing of pallet shrink films as a
result of the rise in investments in the manufacturing sector,
increasing disposal income with growing urbanization. This increase is
also attributed to the growth in the packaging of food & beverages,
consumer products, Electronic appliances and pharmaceuticals products
from the developing economies such as India and China.
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