In-mold labelled tubes
are manufactured through a technique of decorating the product during
its molding process. In this technique, the label is positioned/printed
in the mold and the polymer matrix is poured thereby forming the
complete in-mold labelled products. This method ensures simultaneous
production of tubes and their labelling thus faster lead time of
batch/bulk production of tubes. In-mold labelling can be easily used
with thermoforming, injection molding and blow molding technologies.
Metallic effects, holographic, matt,
gloss finish on same tube can be done. Also, the graphic quality printed
on the tubes are photographic and the pre- printed labels in the mold
enhances shelf image of the products. Importantly, in-mold label
technique covers maximum area for decoration. In 2015, Vetroplas was the
first one to launch wide range of tubes (cylindrical and elliptical
tubes) with in-mold labeling technology. The global market for in-mold
labelled tubes is expected to boost by brand owners of various end user
industry industries during the forecast period.
The in-mold labelled tubes market is
primarily driven by the fact that production time or lead time of
in-mold labelled tubes is very fast. Besides, the options for decoration
of the tubes are unlimited with full coverage of the tube area from
shoulder to seal are driving the in-mold labelled tubes market. The
tubes for food products, oral care, beauty products and pharmaceutical
products fuels the demand for in-mold labelled tubes market.
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In-mold labelled tubes market growth can
be hindered owing to few restraints. The capital investment for in-mold
labelling technology is high possess challenge for new entrains in the
market. Also, the expertise printers for in-mold labelling field are
quite low which might affect the growth of in-mold labelled tubes
market.
The global in-mold labelled tubes market
has been divided in to five key regions including North America, Latin
America, Europe, Asia-Pacific and Middle East & Africa. The global
in-mold labelled market is expected to grow increasingly well due to its
enhanced quality with quick production lead time. North America and
Europe are anticipated to be the dominant market for in-mold labelled
tubes in terms of production due to majority of expertise printers
followed by Asia Pacific and Middle East. Factors such as increased
standard of living, eco-friendly with sustainability of products,
unlimited decorating options will stimulate the demand for the in-mold
labelled tubes market globally.
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