According to a new market report published by Transparency Market Research titled “Period
Panties Market (Type – Reusable and Disposable; Style – Boy Shorts,
Bikini, Briefs, Hipster, Others (Thongs, Shorts etc.); Size – Small,
Medium, Large; Distribution Channel- Online and Offline (Supermarkets/
Hypermarkets, Drug Stores, Convenience Stores, Retail Stores)) – Global
Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 –
2026,” the global period panties market
was valued at US$ 67.2 Mn in 2017 and is expected to reach US$ 279.3 Mn
in terms of revenue by 2026, growing at a CAGR of 17.2% from 2018 to
2026. Asia Pacific is projected to show the fastest growth rate during
the forecast period due to the increase in number of period panty brands
and strong product innovation among manufacturers.
The usage of period panties has increased
across the Asia Pacific region. Period panties involve an advanced
technology which help in fighting bad odor, and has the ability to
absorb ten times more than the regular menstrual cups or tampons. This
in turn makes period panties more effective for women and helps them
stay dry for a longer duration. Additionally, several brands such as
Relieved Gal and Intimate Portal Secret Agent also provide a pouch in
front of these panties to keep a heating pad to ease cramps.
By type, reusable period panties have the
highest growth opportunities as reusable period panties are
eco-friendlyand can be used as regular panties. These panties can be
washed and used over and over again. These factors are majorly
contributing to the growth of this segment. Moreover, period panties can
be used in combination with tampons, sanitary pads, or menstrual cups.
By style, the briefs segment is expected
to maintain its market share as these style period panties are ideal for
working women and athletes. Brief style period panties are also used
for normal white vaginal discharge. These factors are expected to drive
the brief style period panties market during the forecast period.
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By size, medium segment is expected to
expand at the highest CAGR during the forecast period as compared to
large and small size segment. The medium size segment is also expected
to contribute highest market revenue over the forecasted period. The
reason for the growth in medium size period panties segment is increased
prevalence of obesity. Increased obesity is due to changes in food
consumption, socioeconomic and demographic factors, lack of physical
activity, and urbanization.
By distribution channel, the online
distribution channel is expected to show the maximum growth rate during
the forecast period. The reason for the growth is the rapid penetration
of internet across the world, technological advancements, and rise in
smartphone usage which is expected to accelerate the online store sales
during the forecast period.
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