In absence of marketer, packaging is the
face of a product which communicates with the customer. Packaging has
become one of the best performing industry in the world in terms of
growth prospects. It is now not only a mode of carriage, rather a more
lucrative opportunity to create brand awareness. Packaging plays a
crucial part of the drug delivery system and is also a core element of
the marketing sector. Among many packaging types, 3D pharmaceutical packaging market
holds an important area in packaging industry. 3D pharmaceutical
packaging is changing at a rapid pace with modern technological
advancements. However, it is also important to consider that
pharmaceutical packaging materials is controlled by regulations like
compendia standards, performance testing, Food and Drug Administration
(FDA) Guidance, which changes time to time.
Moreover, with introduction of various
pharmaceutical products and drugs every year, the demand for
pharmaceutical packaging is expected to witness significant growth over
the forecast period. Integration of new technologies in packaging of
pharmaceutical products will result in new forms of 3D pharmaceutical
packaging in the near future.
3D Pharmaceutical Packaging Market- Market Segmentation:
Global 3D pharmaceutical packaging market
is segmented on the basis of product type, by technology type and by
heat seal coating type. On the basis of product type the global 3D
pharmaceutical packaging market can be segmented as bottles, blister
packs, ampoules, vials, tubes and others. On the basis of technology
type, 3D Pharmaceutical Packaging Market can be segmented into
thermoforming technology and cold-forming technology. On the basis of
heat-seal coating, 3D pharmaceutical packaging market can be segmented
into water-based and solvent based heat-seal coating.
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Many of the pharmaceutical companies find
difficulties to find out how the final product will be look like, 3D
pharmaceutical packaging can create a prototype to stimulate the final
product. Moreover, 3D pharmaceutical packaging allows to increase brand
identity of the particular product which immensely help to stand alone
in the crowd, this is one of the major reasons for the growth of the 3D
pharmaceutical packaging market.
In other aspects, innovation in packaging
technologies is driving the force to make customized packages as per
the client need, which helps to create market opportunity for 3D
pharmaceutical packaging industry. On the other hand, the restraining
factor towards the growth of the 3D pharmaceutical packaging market is
the high cost per packaging product. The major opportunity for 3D
pharmaceutical packaging market is to increase different categories of
pharmaceutical product in different application segment in
pharmaceutical packaging industry.
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