The competitive landscapes of metal cans and glass jars market in India
and Iran feature stark contrasts in terms of bargaining power of
suppliers and consumers. The markets, however, feature essentially
similar growth opportunities and threat from alternatives such as PET
and paper packaging, finds a recent report by Transparency Market
Research.
The market for metal cans and glass jars
in India is highly consolidated, granting high bargaining power to
suppliers of both finished products as well as raw materials, and
presenting intense entry barriers for new ventures. The glass jars
market witnessed small- and medium-sized companies account only for a
23% share in the overall market in 2015. The top four vendors in the
market, including HNGIL, Haldyn Glass, Piramal Glass, and HSIL
collectively accounted for the lion’s share with 75%, of the overall
market in the same year. In the metal cans market too, the top companies
Hindustan Tin Works Ltd., Rexam PLC, and Kaira Can Company Ltd.,
collectively held a dominant 50% share in the overall market in 2015.
On the other hand, both the metal cans
and glass jars markets in Iran are characterized by moderate to high
levels of fragmentation. The moderately fragmented market for metal cans
in the country saw the top three companies, Iran Ghouti, Farr Co. Ltd.,
and Tabriz Can Industries, collectively account for a more than 40%
share in the overall market 2015. Other manufacturers accounted for a
dominant 60% share in the market in the same year.
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The glass jars market demonstrated stark
fragmentation in the same year with small- and medium-sized companies
accounting for around 90% shares in the overall market. The Iran market
for metal cans and glass jars thus features strong competition, low
margins, low bargaining power for suppliers, and the threat of
international competitor ventures. The market features low entry
barriers and consolidations through mergers and acquisitions may fare
well for companies aspiring to create economies of scale.
Innovative Product Designs and Efforts to Educate Consumers about Benefits of Metal and Glass Packaging Will Benefit Market
Innovation is key to success in the metal
cans industry. Companies in India and Iran are investing extensively on
the development of products with features such as easy-open lids, which
do not require the use of can openers, self-heating cans made from
self-heating steel, and EZO cans that can be conveniently used by all
age groups owing to their innovative packaging. These product varieties
have gained favorable reviews from consumers, leading to considerable
improvement in brand value for clients.
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