Personal hygiene products are the first
and foremost requirement for any individual and deodorant is a
quintessential part of personal hygiene product that helps in preventing
body odor. Deodorants come in various forms in the market namely
sprays, roll on and sticks, creams, and wipes. Sprays are the
traditional type of packaging deodorants and are still highly preferred
by the consumers. On the other hand, deodorant sticks are still in its
nascent stage, but they offer numerous advantages over sprays. They are
safer to use as compared to sprays as it minimizes the chances of
inhaling any harmful compound present in the deodorant formulation. Deodorant sticks are convenient to use as compared to sprays, which is why they are expected to gain traction over the forecast period.
Deodorant Stick: Market Dynamics
Rising consciousness among consumers
towards their wellbeing is a major factor driving the growth of the
global deodorant stick market. Rapid urbanization in developing
economies is also fuelling the growth of the global deodorant stick
market. Moreover, there are some chemical compound which are being
banned to be used in deodorant formulations for sprays but are
considered extremely safe for use in the deodorant stick. This factor is
also fuelling the growth of the global deodorant stick market. There
has been an upsurge in people working out for their fitness and
deodorants the must haves for them to keep the sweat odor under check.
This factor is also driving the global
deodorant stick market. Concerns over the use of synthetic chemicals in
the deodorant sticks is restraining the growth of the global deodorant
stick market. Deodorant sticks made up of natural materials is a key
trend prevailing in the global deodorant stick market as the
manufacturers are replacing their formulations with the less harmful
ones. New and innovative product launches to attract customers is likely
to create an opportunity for the global deodorant stick market.
Environmental friendly packaging is also a key trend followed by
manufacturers to keep up with the intense competition in the market.
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The global deodorant stick market is
segmented on the basis of product type and material. On the basis of
product type, the global deodorant stick market is segmented into
alcoholic and non-alcoholic deodorant sticks. Non-alcoholic deodorant
sticks are gaining more preference over the alcoholic ones. Formulations
that provide skin benefits such as hydration and whitening along with
the odor removal are being preferred by manufacturers to increase their
product demand. On the basis of material used for packaging, the global
deodorant stick market is segmented into glass, metal, and plastic.
Plastic packaging is the most preferred type for deodorant sticks. Glass
packaging is the least preferred among the raw materials used.
Deodorant Stick Market: Regional Outlook
On the basis of geography, global
deodorant stick market is segmented into Asia Pacific, Latin America,
North America, Middle East & Africa, and Europe. Europe is the
leading market of deodorant sticks followed by North America and Asia
Pacific. The deodorant stick market in Asia Pacific is likely to
increase over the forecast period owing to the increasing disposable
income of the consumers as well as the rising consciousness among people
for personal hygiene. Changing lifestyle pattern in a country like
India is also anticipated to drive the deodorant stick market in the
Asia Pacific region.
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