According to Transparency Market Research TMR, which is a market intelligence firm, players within the automotive airbag market
are competing with each other and this is expected to increase the
competition level and degree of competition. Players are also involving
themselves in strategic mergers and acquisitions in order to make a mock
for themselves in the market. Leading players operating within the
global automotive airbag Market are: Autoliv, Takata Corporation, and
TRW Automotive Holdings. Established players are competing with each
other based on the following parameters: technology, performance, and
praise. This competition among players has actually hit the market in
terms of innovation, observes transparency market research.
According to Transparency Market Research
(TMR), the Global Automotive airbag Market is expected to be worth
US$29.72 bn by 2020. Asia Pacific is expected to be the key market for
automotive airbag. The rapid rise in the economy, gains in the GDP, and
flourishing automobile industry are some of the factors behind the Asia
Pacific automotive market. The rest of the world is also expected to
witness high growth within Automotive airbag Market.
On the basis of type of airbags, this
Market is segmented into side airbag, front airbag, the airbag, and
curtain airbag. Of these, the front airbag is anticipated to lead in the
market and cross US$15.21 bn by 2020. The demand for front airbags is
increasing significantly especially in the developed Nations on account
of stringent regulations regarding food safety. Since front airbags are
also utilized in Luanne cars and middle and cars, the segment is
flourishing.
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According to the report, the global
increase in the number of road accidents is one of the key factors
pushing the demand for automotive air bags. Increase in the number of
accidents of also lead to the passing of several stringent road safety
regulations by the government which in turn has accelerated the demand
for automotive air bags. Several non-government organizations are also
creating awareness campaigns related to road safety and precautions
which in turn will benefit the automotive airbags market.
Initiatives taken by various bodies such
as the national highway transport safety administration in the US, which
has mandated the installation of air bags in passenger vehicles will go
a long way to words driving the growth of the Automotive airbags
market. Moreover, the rise in the awareness levels about safety among
the people in the world will also help this Market to grow.
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