Ambient food packaging
refers to packing a food product in pasteurised and sterilized packs to
increase its shelf life. Ambient food packing has become a trend in the
food packaging industry and ambient food products are preferred by
majority of the consumers over others. Increasing demand for having more
empty space in chill cabinets calls for the adoption of the food
packaging methods that can offer a better shelf life to the product even
without a refrigerator. Demand for sustainable packaging material has
become a new trend in the ambient food packaging industry.
Ambient food packaging bestows extended
shelf life to the food product as compared to the usual packaging
methods and, thus, enables storing the product at room temperature.
Additionally, it also makes use of high barrier sheets, which assure
that certain important aspects related to food storage, such as safety
of food stored inside, consumer convenience, and attractive design, are
taken care of. All these supporting factors have led to the increased
demand for ambient food packaging among food manufacturers globally.
The ambient food packaging market can be
classified on the basis of types of containers used, on the basis of
food, and by packaging material. On the basis of containers used, the
ambient food packaging is segmented into tray, pots, lids, cups, and
bowls. On the basis of food, the ambient food packaging market is
segmented into ready meals, baby foods, soups and sauces, seafood,
fruits and vegetables, coffee, and pet food.
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On the supply side, major players in the
market have started offering services, such as blow moulding, injection
moulding, and thermoforming, which has been leading to the additional
demand for the packaging type.
However, high level of processing
required in case of ambient food packaging ultimately adds to the
overall cost of packaging product, which poses as a potential threat for
growth of the global ambient food packaging market.
Main market for ambient food packaging
lies in Asia Pacific, as demand for packaged food is increasing along
with the growing population and rising disposable income levels of
consumers in the region. The Asia Pacific market is anticipated to be
followed by North America and Western Europe, as these markets account
for the largest share of canned foods consumption across the globe. The
Western Europe market is expected to be followed by South America,
Eastern Europe, and Middle East & Africa markets. However, the
global ambient food packaging market is still expected to be dominated
by the emerging economies.
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