Vacuum Shrink Films Market 2019 To See Worldwide Massive Growth

Vacuum shrink films are also termed vacuum shrink wraps, which are essentially plastic films. The most commonly used process for wrapping using vacuum shrink films is to hermetically seal the product. Vacuum packaging technology is rapidly gaining market share as one of the most preferred meat packaging technologies. Vacuum shrink films protect the food product from microbes, and enhance the shelf life of the product. Shrink wrapping includes the placing of small vent holes in the shrink film, which allow the film to allow air to escape the package. Hence the package is not completely sealed from external elements.

Due to the exposure to oxygen, vacuum shrink packaging gains an edge over its counterpart ‘vacuum skin packaging’, which does not allow exposure to oxygen. Vacuum skin packaging results in a purple appearance of the meat product, due to the unavailability of Oxygen. Since more consumers have the perception of associating the reddish appearance of a food product with the term ‘fresh’, vacuum shrink packaging might witness an increase in preference, during the forecast period. Therefore, vacuum shrink films are anticipated to witness moderate to high growth, during the forecast period.

The global food packaging industry has undergone significant changes in the past couple of decades. Active, smart, and intelligent packaging technologies are expected to significantly gain market share, across the world. Food packaging technologies such as Vacuum Skin Packaging, Vacuum Shrink Packaging, and Modified Atmosphere Packaging are anticipated to become the ideal packaging formats for products such as fresh produce, meat, poultry, and seafood, among others. Several factors are expected to play a key role in the growth of the global vacuum shrink films market. These include, change in consumer preferences in developing countries, and an inclination towards packaged food and case-ready meals.

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This is a result of increasing ease of access, with growing penetration of modern retail formats. In addition, growth in modern trade, and rising disposable per capita income also contribute significantly to the increasing preference for vacuum shrink packaged food. Rising demand from end markets such as food industry is increasing the demand for multi-layer films. In May 2016, packaging firm Krehalon based in Netherlands rolled out a new line of shrink films brand known as SSL. SSL uses a material that fuses the inner layer of films through vacuum packaging and hot water shrinkage. Therefore, innovative concepts such as this, are expected to continue to shape the global vacuum shrink films market, during the forecast period.