Packaging has been developed as an
important component in the modern lifestyle due to the transportation,
storage, and rising consumer preference towards convenience on the
backdrop of a fast paced lifestyle. Over the past few years, the demand
of the packaged food products is increasing gradually. Confectionary is
one of the popular food in the modern lifestyle. The sales of the
confectionary not only depends on the quality of the product but
packaging too plays a significant role to enhance the brand value of the
product.
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Wrappers is considered to be one of the
important packaging solutions among the confectionary manufacturing
companies. Wrappers are specifically transformative in nature because it
transitioned the confectionary from a comparatively constant product to
brands that can be easily differentiated by the customers.
Confectionary wrappers are designed to meet all the physical requirement
of the supply chain to ensure that product with the decent quality of
the product, high quality and eye catching presentation is required for
the brand in the consumer’s mind.
The global confectionary wrappers market
is expected to grow steadily during the forecast period which is
primarily driven by the mounting growth of organized retail sector.
Retail outlets are one of the most common point of sale for
confectionary products. Growing urbanization in developing economies is
expected to fuel the demand of confectionary products because
populations in towns or cities have a preference to have ready to eat
food products instead of the traditional meal which in turn positively
impacting the sales of wrappers during the forecast period.
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Confectionary products are also given as
gift purposes which is anticipated to be one of the significant driver
in the confectionary wrappers market during the forecast period.
Wrappers can be customized for the specific requirement of the client
and the manufacturers of confectionary products use wrappers to enhance
the brand value. However, rising number of diabetes patient is expected
to pose a major challenge in the Confectionary wrappers market during
the forecast period.
In terms of geography, the global
confectionary wrappers market has been divided in to five key regions
including North America, Latin America, Europe, Asia-Pacific and Middle
East & Africa. North America is expected to account maximum market
share in the global confectionary wrappers market in 2017. This is
attributed by the rising per capita disposable income coupled with the
increasing preference to the ready to eat packaged food products. Europe
is also anticipated to be the one of the attractive region among the
confectionary wrappers manufacturers during the forecast period.
Asia Pacific region is anticipated to register highest CAGR during the forecast period and the region expected to dominate the global confectionary wrappers market
by the end of the forecast period. However, Middle East & Africa
region is expected to observe slow growth as compare to the other region
during the forecast period.
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