Virgin Paper Packaging Market is Growing Due to Preference for High Quality Packaging Products

The rise of recycled paper has largely been borne out of the globally increasing concern over the increasing rates of deforestation needed to produce enough paper for the world’s needs. Recycling of paper is also the prime reason for the steady drop in the overall demand for virgin paper, or paper that has been directly manufactured from trees and primary raw materials and has not involved the use of recycled paper. This is mostly regular paper made from freshly cut trees, commonly renamed as virgin paper. It should also be noted that the processing and manufacturing cost of virgin paper can be greater than that of recycled paper over time.

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However, at the moment, due to the relative size of both markets and therefore the overall availability of high manufacturing capacities, virgin paper or regular paper is cheaper than recycled paper. In the coming years, however, the cost of each is expected to shift adversely due to the overall savings in critical resources that can be brought about by using recycled paper.

The current quality of virgin paper is also better than most types of recycled papers. Over time, this is expected to change due to increasing developments in manufacturing of quality recycled papers. At the same time, virgin papers are valuable in a large number of fields in packaging and personal hygiene, creating a greater focus on these areas by manufacturers of virgin paper.

The paper packaging industry has witnessed a significant growth over the past decade owing to the preference for high quality packaging products and growing awareness about eco-friendly packaging materials that act as a substitute for plastics. High-quality packaging products such as the virgin paper packaging allows highlighting the brand value of products through visually appealing qualities.

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The virgin paper is a high-quality packaging material in terms of strength, printability, brightness and opacity. Virgin paper is manufactured without any mixture of recycled content primarily from the pulp of pine, spruce or fir. The global paper stream has to be replenished with the new pulp for manufacturing paper packaging products at regular interval or through recycling of the paper in order to sustain market supply.

Consumption of high quality packaging paper for branded products is adding to the demand for the virgin paper packaging products. One of the factor fueling the growth of the virgin paper packaging market is the increase in per capita disposable income in emerging markets and the growing number of organized retailers promoting the utilization of kraft paper bags.

Variation of the product like bed rolls are used in hospitals for maintaining hygienic conditions which also lowers the cost of laundry. Another factor for the growth of virgin paper packaging market is its lightweight property which allows the product to be efficiently transported. Customized packaging for different brands is now the key interest of the customers in the virgin paper packaging market. However, the rapidly increasing cost of the raw material is acting as a restrain for the virgin paper packaging market.

Virgin paper packaging products are substituted by preference for packaging products made of cheaper plastics that allow wider variations in terms of packaging product design. Moreover, the customers adopting to flexible packaging formats can pose as a barrier to the virgin paper packaging market as virgin paper lacks in flexible properties.