Pet Wearable Market Set to Grow Into a Billion Dollar Market

The global pet wearable market to grow significantly due to the growing awareness about the fitness, pet health, and safety. Tech-savvy owners have also shown huge interest in pet wearable as it helps in tracking their pets and helps them in maintain and checking their health. However, pet wearable is currently in its nascent stage and is projected to grow at a large scale in the forthcoming years. The demand for pet wearable is high in developed regions and is also growing intensely in developed regions as well.

In a recent report published by Transparency Market Research (TMR), the global market for pet wearable is projected to rise at a healthy CAGR of 12.0% during the forecast period between 2016 and 2024. The valuation of the global pet wearable market is expected to reach US$2.5 bn by the end of 2024 from US$1.0 bn earned in 2016.

Growing Use Pet Wearable to Track Farm Animals to Benefit Market Growth 

The global pet wearable market is classified on the basis of technology type and application. The application of pet wearable is seen in behavior monitoring and control, medical diagnosis and treatment, identification and tracking, facilitation, security, and safety. Until now, the application of pet wearable was largely seen in the identification and tracking segment. On the contrary, identification and tracking devices for farm animals and pets is expected to experience marginal decline in the near future. This is because of the availability of similar products that have sophisticated and more advanced features.

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Based on the technology type, the pet wearable market is divided into radio frequency identification (RFID), GPS, sensors, and others. Among these segments, GPS segment is likely to gain traction in the coming years. This is due to advancing wireless infrastructure and telecommunication technologies that have accelerated to adoption of GPS collars coupled with monitoring devices for pets. The GPS installed devices helps in tracking lost or stolen pets. In addition, the demand for RFID technology is likely to grow over the forecast tenure as it give scope to reshape traditional process and expand its capability.

Growing Demand for Pet Wearable by Tech-Savvy Owners in Developed Economies to Surge Market Growth 

On the regional front, Europe and North America dominates the global market for pet wearable by holding approx. 75% collectively. The demand for pet wearables is comparatively high in these regions due to strict rules for animal safety and treatment and higher purchasing power.  Strict regulations imposed by government has forced the people who have pets to buy products such as behavior modification devices and bark collar. Moreover, tech-savvy pet owners prefer to use sophisticated technology and spend  largely on pet wearables which will also boos the demand in the pet wearable market.