In the past couple of decades, rigid packaging has given way to the more convenient flexible packaging solutions. Consumer barrier films
serve a variety of purposes, such as aroma protection, and increasing
shelf life of the product within. Consumer barrier films find a wide
range of applications in the food, home & personal care, pet food
& pet care industries, and the likes, for flow wrapping, lidding and
other purposes. The transparent nature of the consumer packaging films
enables excellent product display, which enhances their chances of
selling. Consumer barrier films are necessary for food and non-food
products alike, for acting as an efficient aroma, odour, and gas
barrier, thus facilitating growth in preference for consumer barrier
films in the market.
Consumer barrier films find applications
in a variety of horizontal and vertical form-fill-seal applications.
Rising demand for flexible packaging solutions that enhance the shelf
life of the product, coupled with more consumer appeal for packaging
solutions with excellent product presentation, are the major factors
expected to ensure a positive outlook for the global consumer barrier
films market, over the forecast period.
The global packaging industry has
undergone significant transformation in the past couple of decades,
driven by evolving consumer-level and design-level trends. Significant
improvements have been made in the way products are packaged, keeping
‘consumer-convenience’ as the main objective. Several factors are
expected to fuel growth of the global consumer barrier films market,
which, as discussed above, include a growing demand for packaging
solutions which enhance the shelf life of the product. In addition,
consumer barrier films decrease the need for preservatives, and prevent
de-oxygenation of the product, thereby stopping degradation of the food
product.
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Growth of the global consumer barrier
films market could, however, be hampered by concerns regarding the
ability of plastic material to enable exchange of vapors and gases,
thereby threatening to compromise the safety and quality of packaged
products. Manufacturers in the global consumer barrier films market have
been focusing on consumer convenience for new product launches, which
has enabled addition of new features such as high sealing strength,
anti-fogging abilities, anti-static nature, and high printability. All
these features are expected to drive growth of the global barrier films
market, over the forecast period.
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