Matte labels Market Opportunities and Strategies to 2024

Matte labels is a perfect choice for applications that requires a durable waterproof labels, such as bath and body care products, test tubes, personalized bumper stickers, outdoor signage and water bottles. It is generally made up of different types of materials such as paper, polyester and can also be made from a wide range of adhesives. Matte labels is one of the prominent types of labels, owing to its cost- effectiveness, muted look and most importantly, because of their ability to be written on, after printing.

The subtle or muted look make it different from gloss labels, and also remains attractive to the consumers, who want their labels to have some sort of aesthetic appeal to them. The reason behind muted look of the matted labels is because matte materials absorbs more of the ink, in comparison to the gloss materials, which is a significant advantage of matte labels over gloss labels.

Furthermore, the ability to write on them after printing with a good enough quality makes them more demanding as shipping and mailing labels, household labels, food packaging labels and many more. Henceforth, preference for matte label is anticipated to continuously rise over the forecast period, thus fuelling more revenues in the global matte labels market.

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Growing demand for digital printing technology coupled with aesthetic visual graphics and robust growth of food & beverage industry are major factors, driving the growth of matte labels market. Increasing focus on sustainable packaging across ever growing presence of large retail chains, are further fuelling growth for matte labels market.

Increasing inclination towards sustainable labelling and sustainable packaging amid increasing focus by big brand owners on carbon footprint and life cycle analysis is another prominent factor fuelling the demand in the matte labels market. Along with, relatively low cost of labels and growing need for bar codes labelling has drastically changed the overall packaging and labelling industry, also affecting the global matte labels market.