The recent development in motor oil pouch
packaging is the use of flexible, stand up pouches, instead of the
traditional rigid bottles. Motor oil pouch packs
are easier to use and are portable due to its light weight. Many
special design features can be incorporated in stand up pouches such as
handles and spouts. In 2012, Universal Lubricants, a US based leading
manufacturer of motor oils and lubricants, were the first to implement
pouch packaging for their Eco Ultra range of products.
The Eco Ultra FlexPak is more light
weight, durable and sustainable as compared to conventional rigid
plastic bottles. The pouch pack is made up of three barrier layers of
nylon, polyester and LLDPE (Linear Low Density Polyethylene). It is
provided with a pouring spout to prevent bubbles and glugs while pouring
the oil or lubricant.
Motor Oil Pouch Packaging Market: Drivers and Restraints
The ease of handling and portability are
the major advantages of motor oil pouch packaging as compared to other
packaging types, which is the major driver for the growth of global
motor oil pouch packaging market. Motor oil pouch packs are lighter in
weight and the plastic content in these type of packaging is less as
compared to that of rigid bottles, which is expected to boost the global
motor oil pouch packaging market growth.
Motor oil pouch packaging provides more
surface area for printing visually appealing graphics that attracts
consumers and is the advertising strategy adopted by major oil and
lubricants manufacturers. The ratio of product with respect to package
is high in motor oil pouch packaging.
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The global motor oil pouch packaging
market can be divided into five regions, namely North America, Latin
America, Europe, Asia Pacific (APAC) and Middle East & Africa (MEA).
Europe holds the major share in global motor oil pouch packaging
market, owing the well-established, mature automotive industry in the
region.
North America accounts for second largest
market share in global motor oil pouch packaging market. This is
attributed to the increasing number of motor vehicles in the region and
also the oil and lubricant industries.
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