With the presence of many big, small and
medium players the market has become fiercely competitive and to stand
out at the point of sale packaging is playing a key role in attracting
customers and building brand image. The ability of flow pack packaging
to reduce the input cost and improve packaging speed is making flow
packaging a preferred form of packaging. Flow Pack
is commonly used for the packaging of the product which is to be
consumed in one go. Flow packs can be easily customized according to the
customer requirement, transparent flow packs are used for increasing
the visibility of the products while printed flow packs are used for
increasing the aesthetic value and to provide information about product
and company to the consumer.
Flow packs have a broad range of
application in packaging for a small product such as candy, cookies,
capsules to medium size products meat, detergent, etc. Flow pack caters
to the various industries such as homecare, food, Personal care, and
pharmaceutical. Flow pack packaging is done at a faster speed in
comparison with the other form of packaging. Flow pack has very
economical print plate costs even for high graphical quality which makes
flow pack attractive enough for small and medium size manufacturers.
Flow Pack Market: Market Dynamics
The packaging industry is seeing a shift
from the traditional rigid form of packaging to a flexible form of
packaging due to the technical advancement of a flexible form of
packaging. Flow pack being a flexible form of packaging is expected to
grow rapidly. Flexible packaging is estimated to be US$ 238 Bn in 2016
and is projected to grow at a CAGR of 5.5% over the forecast period.
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The ability to reduce the input cost of
raw material is the main driver for increasing the popularity for flow
packs hence influencing the flow pack market. Availability of larger
printable surface area on flow packs emerges as an important factor for
boosting the demand in flow pack market. Processed food is majorly
packaged in flow packs, with the changing the lifestyle of people in
developing regions the consumption of processed food products has
increased resulting in the growing demand in flow pack market.
Increased penetration of the modern
retail outlets in these regions is also supporting the flow pack market.
However, the flow pack is not a sustainable form of packaging which can
hamper the flow pack market in future. The increasing concern of the
regulatory authorities around the world on the rising plastic waste may
limit the expansion of flow pack market. However, flow packaging being
an efficient form of packaging for packaging of a large number of units.
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