The global market for waterproof and weatherproof labels
has attracted immense responsiveness form the customers. The market
players are expected to rely on this response of the customers and adopt
novel business strategies to capture a greater market share. The
leading market players include Fuji Seal International, INC., Bemis
Company, Inc., LabTAG.com., Ahlstrom-Munksjö, Brady Worldwide, Inc.,
SYMBIO, INC, UPM Raflatac Ltd, Herma Gmbh, PMC Label, Avery Dennison
Corporation, Lintec Corporation, NFI Corp, A Weber Packaging Solutions,
Inc., Robos GmbH, and Co. KG, Advanced Barcode and Label Technologies,
Inc., WS Packaging Group, Inc., 3M Company, ZIH Corp, and CCL Label,
Inc. The competitive landscape over the coming years would reply on the
moves of these key players.
The market for waterproof and
weatherproof labels is expected to grow at a steady rate over the coming
years. Transparency Market Research forecasts that the CAGR for the
period between 2017 and 2025 would settle at 5.0%. The market that was
valued at US$16.09 billion in 2017 is anticipated to escalate to a value
of US$23 billion by 2025. Based on the printing technology, the market
is segmented into thermal printed labels digital printed labels,
flexographic printed, and lithographic printed labels.
Out of these categories, the digital
printed labels are expected to clock the greatest market share,
expanding at a CAGR of 5.20% over the forecast period. On a geographical
scale, the market for waterproof and weather proof labels can be
segmented into North America, the Middle East and Africa, Latin America,
Asia Pacific, and Europe. The Asia Pacific market is expected to
register a CAGR of 6.6% over the forecast period, reflecting the
integrity of the regional market. The bright prospects of the market owe
to the prominence of the Chinese market and the need to combat hazards
in retail outlets in India.
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The resistance to abrasion is one of the
finest qualities of these labels, which leads up to their increasing
demand. The climatic adversities cannot affect these tags, thus,
reflecting their durability. This persuades the brand manufacturers to
extensively use these labels for their products. The most unique feature
endowed by these labels is that they can be centrally tracked, which
makes it easy to stay in control of large amounts of products being
transferred.
This has popularized the product amongst
large brands that have to consign good across several regions. The wide
range of benefits offered by these labels has made them popular in
multiple industries. Earlier, these labels were restricted to the
hazardous products and chemicals; their usage has now spurred into
pharmaceuticals, food and beverages, and consumer goods as well. A
recent propensity to use foil in these labels has gained momentum
because this shields the material from environmental harm. Since these
labels retain the print emblazoned on them, brands who want the
visibility of their logo on the product use these labels.
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