The global fabric care market is
estimated to reach around US$ 90 Bn in 2018 and further maintain a
steady growth rate for the next few years. Detergent is one of the
leading segment in fabric care products which is not ever expected to
witness downfall in demand in the future, just like other fast moving
consumer goods. Thus, the detergent packaging
has a large market globally. With the changing trend in the type of
detergent, detergent packaging solutions are also updated and propel the
detergent packaging market.
Water-soluble pods are one of the rapidly
rising detergent packaging solutions, specifically in developed nations
of North America and Western Europe. In the present market scenario,
the detergent powder is leading in the detergent industry with pouches
as the highly preferred detergent packaging solution. Also, liquid
detergent is rising at a significant pace globally, leading to a large
incremental revenue opportunity to be created for plastic bottles and
cans detergent packaging solution during the forecast period.
Global Detergent Packaging Market Dynamics
Initially, detergent bars had a large
market share in the detergent industry, and thus stick packs were most
widely preferred for detergent packaging. Gradually, detergent powder
came into dominance in the detergent industry and various formats of
pouches, such as flat pouches and sachets, gusseted bags, cartons, and
stand-up pouches were highly preferred as detergent packaging. In the
present market scenario, the liquid detergent is gaining high attention
among consumers who are preferred to be packaged into plastic bottles
and cans. Thus, the detergent packaging market had witnessed
ever-changing trends owing to changing consumer preferences, which are
highly impacted by the innovations introduced in the detergent industry.
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Furthermore, innovations introduced in
the detergent packaging have also played a crucial role in driving the
global detergent packaging market. This includes water-soluble detergent
pods. The water-soluble pods as a detergent packaging solution are
gaining consumer attention owing to the consumer convince added by
various advantages of the detergent packaging solution such as single
dose detergent packaging.
On the other hand, the limited
availability and relatively high price for a unit volume detergent
packaging have restrained the demand in developing and underdeveloped
nations. Furthermore, the detergent packaging supports the branding of
the detergent company by aesthetic graphics printed in the packaging,
which is made possible by developing printing techniques.
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