Brown Testliner Market Business Growth Statistics and Key Players Insights

Brown testliner is a 2 ply paper, which is manufactured using the chemical pulp and waste paper. It is used to make the outer layer of corrugated sheets. Owing to the properties such as recyclability, lightweight, and economic cost brown testliner has gained traction in the past few years. Brown testliner has gained significance in the packaging market owing to the wide applications that corrugated boxes have in a variety of end-use industries. Furthermore, the need for a sturdy and cost-efficient packaging solution in e-commerce shipping and transit has led to the expansion of the brown testliner market.

Brown testliner provide a smooth and clean surface, which allows easy printability this makes brown testliner desirable for end-use manufacturers. They can put branding and product information on the surface of the liner; this also aids in enhancing the visual appeal of the packaged product. Direct printing on the testliner helps in reducing the expense of printing and overall packaging, which is expected to be a driving factor for the global brown testliner market.

Global Brown Testliner Market: Dynamics

Brown testliner is used for manufacturing of corrugated sheets, trays, and boxes. With the increased application of corrugated boxes in a variety of end-use industries, the demand for brown testliner is expected to propel during the forecast period. Among this, the growing retail sector, more specifically, the e-commerce industry is a significant end-use industry for brown testliner globally and is expected to fuel the growth of brown testliner. Another key driver for brown testliner is their high printability coupled with their recyclability. Manufacturers prefer to use brown testliner as they are significantly cheaper than kraftliner and thus help in reducing manufacturing cost.

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Despite the positive outlook, the growth of the brown testliner market might be affected adversely owing to the presence of substitutes. White testliner can be used as a replacement for brown testliner in the applications where visual appeal is a priority such as in retail display packaging which appears directly in front of the consumer. Also, white testliner ensures superior printability as compared to the conventional brown testliner. This might hamper the growth of the global brown testliner market during the forecast period.