Global bags market is growing enormously
and new innovative products are being launched on a regular basis
providing convenience to the customers. A window bag is an open mouthed
or a pasted valve bag that have a transparent window providing the
customers with the convenience to see the product within the bag. Window bags
are generally used for packaging coffee, biscuits, tea, and bulky
products. Window bags have a flat bottom surface which makes it easy to
fill them and they stay in an upright position, hence providing
accessibility to the users. Global window bags market is still in its
nascent stage, but with the increase in the customer base every year,
the market is expected to exhibit a significant CAGR over the forecast
period.
Window Bags: Market Dynamics
Increased preference of individuals
towards favorable packaging types is one of the prime factor driving the
growth of the global window bags market. Window bags are providing an
added advantage to manufacturers too as they save the extra cost of
expensive printing on the packaging. Another factor driving the growth
of the global window bags market is the demand for lightweight yet
robust packaging types by the consumers globally.
Window bags are priced slightly higher
than traditional bags making the consumers a little hesitant to use them
for their daily needs. It is one of the factor restraining the growth
of the global window bags market. Customized printing on bags to
maximize the brand impact and merchandising appeal is a key trend
prevailing in the global window bags market. Use of biodegradable raw
materials for the production of these bags is expected to create an
opportunity for the global window bags market.
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Global window bags market is segmented on
the basis of application, raw material, closing type, and geography On
the basis of application, the global window bags market is segmented
into retail and consumer segment, institutional, and industrial segment.
Institutional segment is further sub segmented into hotels, hospitals,
and others. On the basis of raw material, the global window bags market
is segmented into paper and plastics. On the basis of closing type, the
global window bags market is segmented into zipper and non-zipper bags.
Zipper bags have a high preference as compared to non-zipper bags due to
their reusability properties.
Window Bags Market: Regional Outlook
On the basis of geography, the global
window bags market is segmented into Europe, North America, Latin
America, Middle East & Africa, and Asia Pacific region. North
America is currently leading the global window bags market due to a
large customer base willing to pay for convenient packaging. High
disposable income of households in the North American region is also
fuelling the demand of window bags. Moreover, there is a demand for
single serve packs in North America which is further fuelling the demand
of the window bags in the region.
Asia Pacific market is expected to emerge
as a remunerative market for window bags during the forecast period
attributed to thorough demand from the end use industries in the region.
In Latin America, window bags are still not preferred by the consumers
as an alternative to the solid plastic containers and the market is
anticipated to exhibit stagnant growth over the forecast period.
Consumers in Middle East & Africa are keener on spending on
convenient packaging types and the window bags market is expected to
grow in this region over the forecast period.
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