Juice
packaging
exhibits one of the most exciting demand dynamics in the beverages
industry. As with other packaging verticals, the demand dynamic is
increasingly driven by variety of cost, convenience, and functional
considerations among end users. Functional aspects majorly pivot on
the packaging that can effectively protect the shelf-life and purity
of vegetable and fruit juice products throughout their storage and
transportation. There is, thus, a constant demand for better
packaging materials that can offer increased barrier resistance to
packaged juice products. Apart from this, convenience of packaging
for manufacturers as well as for its consumption has emerged out as
increasingly important determinant of worldwide consumer demand.
A
wide variety of packaging for juice packaging applications has
surfaced in various developing and developed regions in response to
emerging requirements based on these considerations. In particular,
recyclable packaging applications have risen in popularity in the
juice packaging market. Rising environmental footprints of juice
packaging is a key factor shaping the contours of the market.
According to a study by Transparency Market Research, the global
juice packaging market is expected to grow from strength-to-strength,
driven by several of such aforementioned demand dynamics.
Wide
Assortment of Factors shape Demand Patterns of Juice Packaging
Applications
The
rising demand for packaged vegetable and fruit juice among
health-conscious populations is a key factor driving the market.
Demand for various types of flexible packaging that score well on
convenience aspect for consumers is witnessing an upward trajectory.
This has bolstered the demand for bag-in-box covers. Rising health
and hygiene concerns among consumers will further bring advancements
in flexible packaging. The rising demand for barrier resins in juice
packaging is a recent case in point.
Packaging
with small footprints is also gaining traction among juice producers
and retailers. Growing efforts by manufacturers to increase cost
savings across the supply chains is another key proposition that will
drive developments in juice packaging market.
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Focus
toward lessening the environmental footprints of packaging used for
juice products has driven the shift toward sustainable packaging.
This is catalyzing the use of eco-friendly resins for the packaging
materials for juice packaging market. As a result, biomaterials and
environment friendly products are generating vast interest among
packaging manufacturers, especially in developed markets.
Relentless
Focus on Design Innovations and New Packaging Options to open New
Frontiers
The
juice packaging market is witness increasing evolution momentum from
recent efforts to bring improvements in design. This has led to the
packaging design that can effectively communicate its value to
consumers and provides unique brand positioning to juice producers.
In
recent years, PET packaging for juice has gathered considerable steam
in various parts of the world. PET packaging with an oxygen barrier
is increasingly being demanded among producers of juice for effective
protection of the shelf-life of packaged juice. Such trend has given
rise to acquisition of PET recycling facilities by raw material
producers in emerging markets. For instance, recently Indorama
Ventures Limited (IVL) announced that it is soon to acquire Custom
Polymers PET. The move will enable it to utilize PET packaging with
oxygen barriers. This will help it serve the current and emerging
needs of various vertical markets, including juice packaging market.
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