According to a new market report
published by Transparency Market Research the global social TV market
was valued at US$ 996.4 Mn in 2016 and is expected to expand at a CAGR
of 13.6% from 2018 to 2026, reaching US$ 3,492.7 Mn by the end of the
forecast period. According to the report, North America was the largest
contributor in terms of revenue to the social TV market in 2016.
Request a Brochure @ https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=1028
Broadcasters focusing on enhancing audience engagement in TV programs/TV content
The social TV market covers the
technologies or platforms that support communication and social
interaction around TV. Broadcasters are using social media networks to
enhance consumer engagement, traditional marketing campaigns, and
promotions. With social media networks, entertainment companies can
maximize their programming content by integrating broadcast-focused
analysis tools across the world. This factor drives the global social TV
market. Recent technological breakthroughs in broadband-delivered
programming on personal computers and “smart” TVs further boosts the
market growth.
Social TV Market: Scope of the Report
The global market for social TV is
segmented on the basis of solution, application, and geography. Based on
solution, the market is segmented into software and professional
services. The software segment is further categorized into broadcast
integration, audience engagement, content moderation, social TV
analytics, social networking platform, and others. Professional services
are sub-segmented into integration and consulting, operation &
installation, and maintenance & repairing. In terms of application,
the global social TV market
is bifurcated into sports, news, TV shows and others. TV shows
application is estimated to account for the largest market share in 2018
as TV broadcasters are focusing on engaging audience in TV shows. For
instance, reality shows such as American Idol and Dancing with the Stars
take advantage of these new capabilities, integrating fan voting and
audience polling.
Geographically, the global social TV
market is divided into North America, Asia Pacific, Europe, South
America, and Middle East & Africa. North America and Europe dominate
the global social TV market. This is due to broadcasters in these
regions using social media to enhance consumer engagement, traditional
marketing campaigns, and promotions. The Asia Pacific region is expected
to register the highest growth due to increase in social media users
with rise in internet penetration.
0 comments:
Post a Comment