The global out of home tea market
is anticipated to witness a sturdy rate of growth in the coming years,
as reported by Transparency Market Research (TMR). The report, titled,
“Out of Home Tea Market- Global Industry Analysis, Size, Share, Growth,
Trends, and Forecast 2017 – 2025,” sheds light on the intense
competition among established vendors and the mushrooming local vendors.
The overall out of home (OOH) tea market comprises of a large number of
international as well as local vendors, who compete on various factors
such as quality, price, reputation, innovation, distribution and
service. The market participants are expected to implement innovations
according to the changing tastes of the consumers to thrive in the
global out of home tea market. Some key vendors in the market are
Nestle, Tata Global Beverages, ITO EN Inc., ABF, Starbucks Corporation,
and Celestial Seasoning Inc., among others.
Based on revenue, TMR’s report estimates
that there will be opportunities worth US$39,329.8 mn by 2025 in the
global OOH tea market by the end of 2025, substantially more that the
market’s evaluated valuation of US$17,835.9 mn as of 2017. On the basis
of this evaluation, the global out of home tea market is predicted to
rise at a robust 10.4% CAGR. Based on product, the segment of black tea
is expected to continue holding a large market share, with an earlier
share of roughly 33% in the overall market.
Asia Pacific to Emerge as Leading Region, for All the Tea in China
In 2016, the segment of tea bags held a
dominant share of the global out of home tea market, and this trend is
expected to continue over the coming years. The popularity of tea bags
could be ascribed to the fact that dried and crushed leaves, packaged in
suitable sachets or bags, are much more convenient to use anytime and
anywhere. In hospitality industries such as hotels, restaurants, pubs
and quick service restaurants, along with outdoors and workplaces, tea
bags tend to be used widely.
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Geographically, Asia Pacific is
presently a highly lucrative region by a substantial margin. By the end
of 2025, the Asia Pacific out of home tea market is predicted to hold a
market evaluation of US$29,741.2 mn, which would nearly three quarters
of the global demand. Asia Pacific region is anticipated to witness a
healthy rise in the green tea segment on account of the health benefits
of the product such as being useful for weight loss, high metabolism
rate, rich in anti-oxidants, and good for body aeration.
Health Benefits of Green Tea to Establish into a Leading Trend
Properties of green tea such as it being
anti-oxidant and anti-bacterial prove it to be useful in restoring
hormonal imbalances in the body and controlling body weight. It also
aids in flushing out toxins from the body and provides protection
against cancer. Green tea is beneficial in natural detoxification and
aids in healing scars and blemishes, reduction of inflammation, and
improving the skin’s elasticity. Moreover, green tea is also envisaged
to carry has anti-aging properties that protects against freckles,
wrinkle, skin-sagging, and fine lines, and wrinkles.
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