The global cosmetic packaging market is
characterized by intense rivalry between the top players, observes
Transparency Market Research (TMR). Product development has emerged as
the prime strategy for the majority of players to garner competitive
advantage over others. They are leveraging the potential of cutting-edge
technologies and advanced materials to design high-performance
packaging solutions, in order to consolidate their shares. TMR notes
that several prominent players are capitalizing on multi-dimensional
image processing technology to develop innovative solutions.
Leading players operating in the global
cosmetics packaging include HCP Packaging, Albea S.A., Fusion Packaging,
ABC Packaging Ltd., Libo Cosmetics Company Ltd., RPC Group Plc,
Quadpack Industries, Aptar Group Inc., AptarGroup, Inc., Gerresheimer
AG, and Amcor Limited. The market is expected to provide many a
promising avenues for manufacturers across the globe to bank upon.
The global cosmetic packaging market is
projected to rise at a modest CAGR of 4.4% during the assessment period
of 2016–2024, which will propel the market to reach a worth of US$33
billion by the end of 2024. The market was valued at US$23 billion in
2015.
The variety of materials used for
cosmetic packaging consists of glass, plastic, paper, metal, and wood.
Of all the segments, plastic leads the pack, vis-à-vis value and volume.
The segment is expected to hold almost half of the overall share in the
global market. However, the uptake of other packaging materials are
rising rapidly owing to the preference of eco-friendly packaging
materials.
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Geographically, Asia Pacific led the
global market in 2016 and is expected to contribute potentially high
revenues through 2024. The prominence of the regional market can be
attributed to the presence of a plethora of manufacturers in key
economies and a considerable consumer base.
Proliferation Demand for Cosmetics among Millennials bolsters Uptake
The cosmetic packaging is expected to
grow from strength to strength underpinned by the several attractive
strides being made by the cosmetics and personal care industries. The
key role occupied by packaging in the brand positioning in the overall
cosmetics market has provided sustained thrust to the expansion of the
market. The rising demand for functional packaging that offers
remarkable product protection and higher consumer functionality is a
notable factor catalyzing the market growth.
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