Some
of the key companies operating in the global
mixed reality in gaming market
are
Canon Inc., Microsoft Corporation, Infinity Augmented Reality Inc.,
Seiko Epson Corporation, Lenovo Group Ltd., CCP hf,., Six Flags
Entertainment Corporation, Osterhout Design Group, Dagri LLC, Magic
Leap Inc., Recon Instrumnets Inc., Ubisoft Entertainment, HTC
Corporation, Meta Company, and Samsung Electronics Co. Ltd.
The
presence of a copious number of small and big players makes the mixed
reality in gaming market fragmented, as per a recent market
publication by Transparency Market Research (TMR). The market is
foreseen to witness the entry of regional players leading to further
fragmentation and stiff competition among players for greater market
share. In this scenario, savvy players are pouring money into
research and development to set up new facilities for innovation.
These players are also vying for partnerships and alliances to tap
into technological expertise and understand cultural preferences to
develop games for regional markets. Collaboration of Microsoft with
HP, Lenovo, Dell, and Acer to develop mixed reality headsets is a
case in point.
As
per estimates of a report by TMR, the global market for mixed reality
in gaming is predicted to rise at a stellar 38.06% CAGR in terms of
revenue for the forecast period from 2017 to 2025. At this rate, the
market is estimated to be worth US$187.13 mn by the 2025 end. By
component, mobile apps led the market in 2015 followed by software.
In terms of application, entertainment segment is likely to hold the
maximum share of the market over the forecast period. Vis-à-vis
revenue, the personal end-use segment is predicted to lead the
overall market through 2025. Geography-wise, North America is
registered to be the most lucrative market for mixed reality in
gaming powered by growth in the U.S. and Canada.
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Demand for Immersive
Virtual Gaming Experience Boosts Growth
At the forefront of driving the
mixed reality in gaming market is unceasing growth of the gaming
industry. The rising demand for mixed reality in video games among
gaming geeks is likely to bode well for this market’s growth. The
incorporation of mixed reality provides an immersive virtual
environment and enables gamers to experience virtual reality on their
gadgets. For example, the launch of Microsoft Hololens motion
controllers and developer kits is serving to aid market players
stimulate the development of mixed reality in gaming.
The ceaseless adoption of
smartphones equipped with mobile data is generally stoking demand for
entertainment and informative apps. Gaming apps especially the ones
that provide immersive virtual environment account for widespread
demand among gaming enthusiasts.
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