A
recent business publication by Transparency Market Research (TMR) has
notified that the market for sack kraft paper is steadily prospering,
projecting the demand to increment at a CAGR of 2.6% during the
forecast period of 2016 to 2024. However, the analyst of the report
has strongly recommended the stockholders of the market to consider
expansion into the emerging economy of India. The country is vastly
populated and the awareness regarding soil pollution caused by
plastic is expanding. The government in the country has been taking
strong initiatives to curtail the usage of plastic bags and hence,
the ones made from sack kraft paper are gaining exponential demand.
Revenue-wise, the TMR analyst has estimated the global
sack kraft paper market to be worth US$10.5 billion by the
end of 2025.
Competitive
Landscape Highly Fragmented
Presently, the global shares in the sack kraft
paper market are distributed among a large pool of players.
Additionally, the entry barriers are fairly low owing to the easy
availability of the technology as well as the raw materials. A number
of regional and domestic players are throwing their hat into the
field and are able to eat out substantial shares. That being said, a
few players such as Mondi Group, BillerudKorsnas AB, KapStone Paper
and Packaging, Smurfit Kappa, and Nordic Paper are ahead of the curve
and are expected to retain their position of prominence in the near
future too. This can be attributed to their financial might to
innovate. These players are investing significantly on research and
development activities in order to produce products that protect
consumers as well as the products. Development of moisture resistant
products is another niche.
These players also have a strong product portfolio
that meets diverse demands. For instance, Mondi Group offers
Advantage Kraft, both white and brown, Advantage Speed, monopol
market pulp, and FIBROMER Fibers. These products are extensible sack
kraft paper that combines high tensile strength, runnability, and
high porosity. In addition to enhancing product portfolio, major
players are also expected to indulge into mergers and acquisitions,
which helps them strengthen their product portfolio.
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Moisture Resistant Products Creating a
Niche
Going forward, the demand for ecofriendly
packaging is expected to restructure a number of industries,
particularly the food and beverage industry. But that is not the only
source of demand. The vendors of the sack kraft paper market are
concentrating on catering to the cement, chemical, agrochemical, and
industrial and building material industries for newer demands. These
industries have to abide by stringent government regulations to
maintain environment norms and opting for materials packaged with
sack kraft paper helps them. On the other hand, high cost of raw
materials such as soft wood is expected to remain a restraint over a
greater profitability of this market.
Based on grade, the TMR report segments the sack
kraft paper market into brown and white. While the brown grade is
cheaper, white sack kcraft paper as a result of bleaching, helps in
improving the appearance for the packaged products, as well as are
printing friendly. Based on packaging-type, the market has been
bifurcated into open mouth sack and valve sack. End users studied
under this report are animal food, pet food, chemicals, cement and
building materials, and food and beverage.
Geographically, China is maintaining Asia Pacific
as the region with maximum potential. The country accounted for
nearly 60% of the total demand from the region that was dominating
the global demand as of 2017. Together with India, APAC is primed to
lure the attention of stockholders across all regions. That being
said, European and North American regions are expected to generate
substantial chunk of demand in the near future too.
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