In recent times, interactive gaming
such as PC/Mac games has gained popularity, especially among the younger
population. There are over 1 billion PC gamers across the globe. PC/Mac
gamers can be broadly segmented into enthusiast gamers, casual gamers,
and hardcore gamers. Hardcore gamers spend a large amount of their time
on PC/Mac games and are the main target consumers in the global PC/Mac
gamer and PC/Mac gaming peripheral market. These gamers are aware of the
latest technological developments in the field of interactive gaming
and look out for advanced gaming peripherals. Though enthusiast gamers
take a keen interest in games, they do not spend much of their time on
these games, as hardcore gamers do. Casual gamers spend lesser time on
PC/Mac games as compared to hardcore and enthusiast gamers. PC/Mac
gaming peripherals include gamepads/controllers, mice, external
speakers, keyboards, headsets, and headphones.
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Global PC/Mac Gamer and PC/Mac Gaming Peripheral Market: Overview
An increase in disposable incomes, the
growing number of gamers, and advancements in gaming technology are the
primary factors driving the growth of the global PC/Mac gamer and PC/Mac
gaming peripheral market. The market has a huge potential to grow
across developing economies such as India and China where an increase in
disposable income has enabled customers to spend more on products such
as gaming peripherals.
However, the decline in the sales of PCs
due to the growing adoption of mobile devices might play spoilsport in
the growth of the market during the forecast period. Players in the
global PC/Mac gamer and PC/Mac gaming peripheral market are investing on
integrating advanced technology with gaming peripherals. This will
further boost the growth of the market.
It is interesting to note that companies
such as Sony and Microsoft are expanding the capabilities of their home
video game console to PCs and Macs. Microsoft has introduced a remote
gameplay feature for the Xbox One. This will allow Xbox games to be
played with the help of a PC that has Windows 10 as the OS.
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On the
other hand, Sony’s PlayStation 4 has a Remote Play feature that will
allow users to play games remotely through a PC or a Mac. Such
developments will also support the growth of the global PC/Mac gamer and
PC/Mac gaming peripheral market.
Global PC/Mac Gamer and PC/Mac Gaming Peripheral Market: Region-wise Outlook
The global PC/Mac gamer and PC/Mac gaming
peripheral market has been split into four key geographical segments:
North America, Asia Pacific, Europe, and Rest of the World. The
developed economies in North America and Europe have majorly contributed
to the growth of the market. However, during the forecast period, Asia
Pacific is anticipated to emerge as one of the fastest growing regions
in the market owing to the increase in disposable income across
countries such as India and China.
According to the National Bureau of
Statistics China, the annual per capita disposable income of urban
households reached US$3,408.5 in 2012. In India, the overall annual
income across medium households was US$1,587.6 bn in 2013. These
countries have witnessed a consistently rising demand for mainstream and
performance class PC/Mac gamer and PC/Mac gaming peripherals across
internet cafes.
Some of the key players in the global PC/Mac gamer and PC/Mac gaming peripheral market
are MadCatz, Logitech, Corsair, and Razer. Key players are focusing on
expanding their product portfolio. For example, Corsair has introduced
four new gaming keyboards and two gaming mice to the Vengeance and
Raptor Gaming lines developed by the company. On the other hand, Razer
has launched Turret, a wireless lapboard for PC gaming. It is a wireless
and lightweight alternative to other bulky lapboards.
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