Packaging is a procedure of using
containers and components to protect, carry, identify and enable
merchandising of products, and should be manufactured from materials
best suited for the purpose. Besides enabling safe and hygienic
packaging of products, it also enables one company to differentiate its
products from that of competitors. Increasing demand for single serve
packs of milk products is expected to significantly fuel growth of the global milk packaging market
over the forecast period. Due to various nutritional and health-related
benefits associated with milk, demand for milk has been increasing
significantly in the recent past, which is in turn expected to drive
growth of the global milk packaging market during the forecast period.
Milk Packaging: Market Dynamics
Growth of the global milk packaging
market is driven by factors such as increasing number of small
households – due to which consumers prefer single serve packs of
consumer goods – particularly for milk and other dairy products.
Moreover, increasing number of health conscious consumers in various
countries is driving demand for milk as a source of calcium, minerals,
vitamin D, and protein. Availability of various flavoured milk products
in the market is another factor expected to stimulate growth of the
global milk packaging market during the forecast period. In addition,
increasing population and per capita disposable income is expected to
drive sales of packaged milk products in future.
Moreover, various applications of milk
for preparing food products is a factor expected to drive growth of the
milk packaging market during the forecast period. However, price
fluctuation of materials (aluminum, plastic, paper) used in milk
packaging is expected to slightly hamper the sales of milk packaging.
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A significant trend gaining traction in
the global milk packaging market is increasing awareness of eco-friendly
materials. Among all material types used for milk packaging, paperboard
segment is expected to account maximum growth in the near future, owing
to its recyclable property.
In terms of regions, the global milk
packaging market has been segmented into North America, Latin America,
Europe, Asia Pacific and Middle East & Africa. Asia Pacific market
is expected to witness relatively fast growth in terms of revenue during
the forecast period as various developing countries such as India and
China account for major production and consumption of milk.
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