The growing number of choices available
for the customers for choosing products indirectly causing manufacturers
difficulty in differentiating the product with competitors. Hence
packaging especially sleeve labels play prominent role in product
visibility. It also helps in improving the aesthetic appearance of
product. This is primarily beneficial to the manufactures who want their
products to be easily recognizable and attractive. The changing
consumer habits and growing inclination towards packaged goods is
estimated to be the key reason for the growth of global sleeve label
packaging. The wide application sector such food and beverages,
pharmaceutical, cosmetics, home care and personal care products and
increasing product categories within the mentioned application sector
are the factors which are estimated to affect the growth of the global
sleeve label market.
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The major driver for the global sleeve
label market is the growing demand for packaged food and beverages and
rapidly increasing number of products in the packaged food segments.
Growing inclination of consumers towards packaged foods and beverages is
estimated to benefit the global sleeve label market. Another major
driver for the global sleeve label market is the growing cosmetic and
personal care industry. The desire for better personality and physical
appearance are the major factors in the growth of the cosmetic and
personal care market which is anticipated to drive the global sleeve
label market. Pharmaceutical is also an important growth contributor in
the global sleeve label market.
The advantage such as better brand
identity, improved product visual presence and superior marketing
opportunity is estimated to drive the global sleeve label market. On the
other hand global sleeve label market is becoming fragmented which is
estimated to push the global sleeve label industry to operate under
tough competition.
The opportunity for the global sleeve label market
lies in providing innovative solution for the manufactures. The sleeve
market is estimated to have huge opportunities in producing recyclable
products with low cost structure. The sleeve label market is estimated
to have vast opportunity in digital sleeve labels.
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