A recent business publication by
Transparency Market Research (TMR) has notified that the market for sack
kraft paper is steadily prospering, projecting the demand to increment
at a CAGR of 2.6% during the forecast period of 2016 to 2024. However,
the analyst of the report has strongly recommended the stockholders of
the market to consider expansion into the emerging economy of India. The
country is vastly populated and the awareness regarding soil pollution
caused by plastic is expanding. The government in the country has been
taking strong initiatives to curtail the usage of plastic bags and
hence, the ones made from sack kraft paper are gaining exponential
demand. Revenue-wise, the TMR analyst has estimated the global sack kraft paper market to be worth US$10.5 billion by the end of 2025.
Presently, the global shares in the sack
kraft paper market are distributed among a large pool of players.
Additionally, the entry barriers are fairly low owing to the easy
availability of the technology as well as the raw materials. A number of
regional and domestic players are throwing their hat into the field and
are able to eat out substantial shares. That being said, a few players
such as Mondi Group, BillerudKorsnas AB, KapStone Paper and Packaging,
Smurfit Kappa, and Nordic Paper are ahead of the curve and are expected
to retain their position of prominence in the near future too. This can
be attributed to their financial might to innovate. These players are
investing significantly on research and development activities in order
to produce products that protect consumers as well as the products.
Development of moisture resistant products is another niche.
These players also have a strong product
portfolio that meets diverse demands. For instance, Mondi Group offers
Advantage Kraft, both white and brown, Advantage Speed, monopol market
pulp, and FIBROMER Fibers. These products are extensible sack kraft
paper that combines high tensile strength, runnability, and high
porosity. In addition to enhancing product portfolio, major players are
also expected to indulge into mergers and acquisitions, which helps them
strengthen their product portfolio.
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Moisture Resistant Products Creating a Niche
Going forward, the demand for
ecofriendly packaging is expected to restructure a number of industries,
particularly the food and beverage industry. But that is not the only
source of demand. The vendors of the sack kraft paper market are
concentrating on catering to the cement, chemical, agrochemical, and
industrial and building material industries for newer demands. These
industries have to abide by stringent government regulations to maintain
environment norms and opting for materials packaged with sack kraft
paper helps them. On the other hand, high cost of raw materials such as
soft wood is expected to remain a restraint over a greater profitability
of this market.
Based on grade, the TMR report segments
the sack kraft paper market into brown and white. While the brown grade
is cheaper, white sack kcraft paper as a result of bleaching, helps in
improving the appearance for the packaged products, as well as are
printing friendly. Based on packaging-type, the market has been
bifurcated into open mouth sack and valve sack. End users studied under
this report are animal food, pet food, chemicals, cement and building
materials, and food and beverage.
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