Competition is stiff in the global
pulp market because of the presence of numerous players. In
order to up the ante against their rivals, the companies are seen
focusing on better products and competitive pricing – two things
necessary to grow sales. Bigger, deep-pocketed players are also
banking upon expansion strategies to grow their footprints and
improve sales. They are also entering into long-term contracts with
users for that matter.
Leveraging such strategies, some of the players
that have come to hold a prominent position in the global pulp market
are Rayonier Advanced Materials, Nippon Paper Group, Packaging
Corporation of America, UPM-Kymmene, and Oji Paper.
Transparency Market Research’s report on the
global pulp market finds that it would rise steadily at a CAGR of
3.7% from 2017 to 2026 to become worth US$60,000 mn by 2026-end.
There are different grades of pulp available in
the market these days. Of them, the chemical wood pulp is seeing
rising uptake in various applications, particularly in the
manufacture of high-quality paper. From a geographical standpoint,
the global pulp market is led by Asia Pacific except Japan which
holds an outsize market share. A surging demand for paper-based
products has pushed up demand for pulp production in the region.
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Demand for Sustainable packaging Bodes
Well for Global Pulp Market
High demand for sustainable packaging solutions
that involve lightweight, smaller, and recyclable materials, has
provided a major boost to the global pulp market. Thrust on better
packaging and logistical solutions has also enabled the market to
progress. Elaborates the lead analyst of our report, “Pulp finds
major application in producing both primary and secondary packaging
materials owing to its high protective cushioning properties and
affordability. Reprocessing of pulp along with its biodegradable
offerings is generating more opportunities in the market.”
Chemical Wood Pulp Sees Maximum Uptake
A noticeable trend in the global pulp market is
the solid adoption of chemical wood pulp for, fine manufacturing high
quality paper. Further, semi-chemical pulping is used in preparing
neutral solutions that find usage in cooking wood chips. The
semi-chemical pulping is comparatively cheaper than pulp manufactured
from other chemicals, and this is boding well for their uptake in
manufacturing magazines, paper boards, cartons, and tissue paper.”
Adds our in-house analyst, “Tissue paper in the
form of facial and paper towels is seeing massive uptake in both
private homes and public, commercial spaces. This has generated
massive demand for semi-chemical pulping, which in turn has proved
beneficial for the global pulp market.” Fluffy pulp is also seeing
a surge in demand for making of feminine hygiene products, adult
incontinence products, pet pads, and baby diapers.
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