Augmented reality gaming,
or AR gaming, refers to the synchronization of visual and audio content
of a game with the user’s environment in real time. Augmented reality
(AR) gaming aims at connecting the virtual world with the real world and
utilizes the existing environment to create a playing field with it. AR
gaming operates in devices such as smartphones, laptops, tablets, and
portable gaming systems. A pre-created environment is superimposed on a
real-life environment in AR gaming.
In AR gaming, the experience of gaming is
characterized into four aspects, viz., emotional, mental, social, and
physical. There is a rising trend of using augmented reality in the
entertainment industry. AR in the entertainment industry provides a much
more interactive style of game play compared to traditional game plays.
ARQuake is a well-known AR games in which the user has to wear a
head-mounted display to play the game. The global AR gaming market is
estimated to expand at a consistent growth rate during the forecast
period due to the benefits of AR gaming in education, which provide
enhanced learning techniques.
Rising affordability of AR games coupled
with increasing availability are key factors that are anticipated to
drive the global AR gaming market. Leading organizations have been
investing in incorporating AR gaming techniques in mobile devices, such
as smartphones and tablets, which provide improved and enhanced gaming
experience, and leads to expansion of the developers of AR gaming
techniques. Increasing collaboration of technology providers with
manufacturers of devices who offer innovative gaming solutions is
further projected to increase the demand for AR gaming devices, and
thereby drive the global AR gaming market during the forecast period.
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Concerns regarding privacy are likely to
hinder the expansion of the global AR gaming market during the forecast
period. AR gaming users often reveal their personal information, which
creates a threat to their privacy. However, some users play as anonymous
gamers, which prevents the revelation of any kind of personal
information of the AR gaming user.
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