A digital assistant (virtual
assistant) is an application program which can complete electronic tasks
for the user by understanding the natural language. Earlier, such tasks
included reading text, taking dictation, reading email or text messages
aloud, placing calls and reminding the user about the appointments. The
advanced digital assistants are programmed with machine learning, voice
recognition technology and artificial intelligence. The artificial
intelligence (AI) programming uses sophisticated algorithms to recognize
the input data and improvise in predicting the end-user’s needs when
the user interacts with the digital assistant. Technological
advancements in smart home digital assistant industry will be more
advanced with cognitive computing technologies enabling digital
assistant to understand and perform complex tasks.
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The expansion of AI enabled services
from various companies such as Apple, Amazon, Google and Samsung
Electronics is expected to support the industry growth over the forecast
timeline. The digital assistants with voice as a user-interface (UI)
are increasingly penetrating in smart homes via integration with
connected set top boxes, smart speakers, streaming media devices and
smart TVs. The consumer electronics manufacturers are increasingly
adopting voice assistants to differentiate their products, attract
customers to their platforms by providing a smarter experience.
Many home appliance manufacturers have
already started to integrate Google Assistants and Amazon Alexa within
their connected appliances. Currently these appliances are likely to be
assistant-enabled and are expected to be embedded with AI-based
technology for numerous range of appliances such as smart wall ovens,
smart fridges, smart coffee machines and robotic vacuum cleaners.
Voice control is quite crucial in smart
home environment as almost all electronic devices can be controlled
through voice commands, effectively reducing the continuous management
need of various mobile applications. The virtual assistant software acts
as a brain for each device by typically combining recognition and
application programming interfaces (APIs). These smart home virtual
assistant features always-on microphones which are voice-controlled.
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The voice-controlled smart home virtual
assistant speakers listens to every sound within their hearing range.
After hearing its wake word, the speaker awakes into action and sends
recording of the command to its cloud servers. The command is translated
into the action in the server and sent back with necessary action. The
processing is entirely dependent on the network connection and can be
instantaneous or may take few seconds for response.
Balancing user privacy concerns,
capturing user data to ensure compelling experience is the major key
challenge for digital assistant providers. The cost implications of
adding AI-enabled services, ensuring sufficient developer support and
service integrations are the potential growth opportunities for smart
home digital assistant market.
The U.S. households are quickly adopting
the digital voice assistants as compared to other consumer electronics
in North America region. The voice-based and voice control technologies
has experienced strong uptick in the consumer electronics segment.
Continuous improvements in natural language processing and machine
learning paired with prevalence of portable devices have supported the
advancements in voice interfaces. The North America is expected to
continue its dominance over the forecast timeline owing to its early
adoption of the digital assistant technology. Europe and Asia Pacific
region is expected to have quickest CAGR growth owing to rising
disposable income and urbanization of smart homes in these regions.
Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana are some of the industry participants in smart home digital assistant market.
The rivalry between the technology giants is intensifying as more
companies combine their voice assistant software with speaker-style
hands-free hardware. Amazon has significantly tapped the market share by
launching its Echo speaker and Alexa assistant in the niche market.
However, the company is expected to face significant technological and
cost pressures from its competitors such as Google, Samsung, Apple and
other big industry competitors.
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