Being informed regarding product origin, supply chain, disposal etc. is a crucial aspect for product manufacturers. Industrial labels
have emerged as a highly efficient means to deliver such
product-related information. Besides, industrial labels also enhance the
visible and aesthetic features of products. Through the use of
industrial labels, producers can gain an edge over competitors who offer
similar products. The advantages offered by industrial labels is
resulting in wider adoption by manufacturers worldwide. A major factor
attributed to growth of the industrial labels market is that these
products can easily be customized in terms of size and shape for a range
of end-use applications across industries, with supplementary features
as per specific requirement.
Product manufacturers’ concern regarding
the practice of counterfeiting of their products can also be resolved to
a great extent by using industrial labels enabled with bar codes and
RFID technologies. Counterfeiting has become a worldwide phenomenon,
which has been impacting industrial manufacturers severely, by affecting
their sales revenue and also respective brand image.
This has prompted manufacturers to use
effective anti-counterfeiting technologies based on unique codes on
labels. Various industrial labels are available in the market that are
enabled with both track & trace and anti-counterfeit technologies.
Track & trace technology helps manufacturers to maintain proper
tracking of products, while anti-counterfeit technology helps to protect
products from being counterfeited.
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Industrial labels help manufacturers to
keep a proper track of products along the entire supply chain.
Industrial labels are increasingly finding application in various
industries that lets customers know about product specifications,
identification of brand, and also give the products an aesthetic look.
Demand for durable industrial labels is further pushing market players
to produce such labels on a larger scale.
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