With greater acknowledgement of hand
hygiene in infection control, the global market for hand hygiene is
likely to display substantial advancement. Practicing hand hygiene is
one of the simplest, most inexpensive yet most effective ways of
preventing infections and diseases. Research in healthcare proves that
cleaning one’s hands thoroughly can significantly reduce the spread of
germs. As a result, hand hygiene is correctly termed as a
‘do-it-yourself’ vaccine.
Eating food with contaminated hands can
result in contracting diseases such as staph, salmonella, e-coli,
respiratory illnesses, and gastrointestinal disorders such as diarrhea.
Cleaning hands properly can significantly reduce the risk of these
contagious diseases.
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Global Hand Hygiene Market: Drivers and Restraints
The increasing use of soaps, hand wash,
sanitizers, rubs, and disinfectants is guiding the growth of the market.
The shift from conventional soap bars to liquid hand wash, growing
bacterial and pathogen infections, rising number of healthcare
practitioners, and healthcare associated infections are contributing
towards market growth.
The initiatives of the World Health
Organization (WHO), such as ‘SAVE LIVES: Clean Your Hands’ campaign
(2009), Clean Care is Safer Care program (2005-2015), and Infection
Prevention and Control (2015-2017), that focus on the prevention of
on-site infection among healthcare workers and patients will be
successful in creating awareness about the importance of hand hygiene,
thereby boosting the expansion of the market. In alignment with the aims
of these programs, the WHO declared May 5 as the World Hand Hygiene
Day.
The U.S.-based healthcare organization,
Center for Disease Control and Prevention (CDC), has introduced a
campaign called ‘Clean Hands Count’, which empowers patients to
participate in their care by reminding or asking healthcare
professionals to wash their hands. The campaign addresses the various
misconceptions and myths surrounding hand hygiene.
On the other hand, absence of
hygiene-related training and education in several regions might slacken
the growth of the market. Moreover, studies reveal that a low percentage
of world population practice hand hygiene. Experts believe that the low
grasp of facts about the importance of hand hygiene among people is the
reason for this low percentage. However, the persistent efforts to
spread awareness about the significance of hand hygiene by several
international and government bodies through campaigns and programs is
expected to aid the expansion of the market.
Global Hand Hygiene Market: Regional Outlook
Based on geography, the global hand hygiene market
can be segmented into Asia Pacific, North America, Europe, and the Rest
of the World (RoW). North America is likely to dominate the regional
scenario as high awareness related to hand hygiene, training to
healthcare professionals, and adherence of standard guidelines are
guiding the growth of the hand hygiene market in this region. A number
of health systems and hospitals in the U.S., such as Cedars-Sinai,
Froedtert Hospital, Baptist Health, and Exempla Lutheran Medical Center,
have been participating in the promotion of hand hygiene by ensuring
the compliance on the part of healthcare providers through education
programs, hand hygiene protocols, and stringent monitoring.
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