The global eye makeup market
is experiencing steadfast growth, thanks to the increasing sales of
beauty products through online shops and mail-orders that complement
traditional physical retail stores. Today, large companies offer a range
of new and exciting products that are marketed through social media
channels such as Instragram and YouTube. These channels help to reach a
wider audience, especially the Millennials and Generation Z that are
considered to be twice likely to adopt technology than the previous
generations. Further, the importance of beauty among a large percentage
of women in this population group is driving sales of beauty products
that include eye makeup.
Eye makeup products are applied around
the eye to enhance the appearance of the eyes and to accentuate the
beauty of the eyes. Eye makeup products include eye-shadow, eye-liner,
eye-brow products, and other products that can enhance the eyes.
The introduction of new and innovative
eye products that is suitable for the modern lifestyle is also stoking
growth of eye makeup market. For instance, the demand for waterproof
makeup is strong as they can withstand heat and humid weather
conditions. Waterproof makeup is particularly popular among women who
are exposed to hot and humid weather conditions due to work
requirements.
In addition, smudge-free eye makeup such
as waterproof eyeliners are increasingly gaining popularity among
sportswomen that participate in swimming, athletics, and other humid
outdoor activities. Mineral eye makeup is increasingly gaining
popularity in the eye makeup market as it is natural and contains
inorganic substances sans carbon. With the increasing demand for natural
mineral eye makeup products, the overall eye makeup market will receive
a boost in the upcoming years.
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Lastly, the introduction of 3D makeup
printers holds immense promise for the growth of eye makeup market. The
printer works in the way that it allows the user to print their own eye
shadow that may be desired.
A report by Transparency Market Research
(TMR), projects the global eye makeup market to be evaluated at
US$5,867.5 mn in 2017. The growth of this market is anticipated to be
impressive in the upcoming years with a CAGR of 5.9% during the forecast
period of 2017 to 2022. Progressing at this rate, the market will
likely become worth US$7,820.4 mn by the end of 2022.
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