In absence of marketer, packaging is the
face of a product which communicates with the customer. Packaging has
become one of the best performing industry in the world in terms of
growth prospects. It is now not only a mode of carriage, rather a more
lucrative opportunity to create brand awareness. Packaging plays a
crucial part of the drug delivery system and is also a core element of
the marketing sector. Among many packaging types, 3D pharmaceutical
packaging market holds an important area in packaging industry. 3D
pharmaceutical packaging is changing at a rapid pace with modern
technological advancements.
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However, it is also important to
consider that pharmaceutical packaging materials is controlled by
regulations like compendia standards, performance testing, Food and Drug
Administration (FDA) Guidance, which changes time to time. Moreover,
with introduction of various pharmaceutical products and drugs every
year, the demand for pharmaceutical packaging is expected to witness
significant growth over the forecast period. Integration of new
technologies in packaging of pharmaceutical products will result in new
forms of 3D pharmaceutical packaging in the near future.
3D Pharmaceutical Packaging Market- Market Segmentation:
Global 3D pharmaceutical packaging
market is segmented on the basis of product type, by technology type and
by heat seal coating type. On the basis of product type the global 3D
pharmaceutical packaging market can be segmented as bottles, blister
packs, ampoules, vials, tubes and others. On the basis of technology
type, 3D Pharmaceutical Packaging Market can be segmented into
thermoforming technology and cold-forming technology. On the basis of
heat-seal coating, 3D pharmaceutical packaging market can be segmented
into water-based and solvent based heat-seal coating.
3D Pharmaceutical Packaging Market – Market Dynamics:
Many of the pharmaceutical companies
find difficulties to find out how the final product will be look like,
3D pharmaceutical packaging can create a prototype to stimulate the
final product. Moreover, 3D pharmaceutical packaging allows to increase
brand identity of the particular product which immensely help to stand
alone in the crowd, this is one of the major reasons for the growth of
the 3D pharmaceutical packaging market.
In other aspects, innovation in packaging technologies is driving the
force to make customized packages as per the client need, which helps to
create market opportunity for 3D pharmaceutical packaging industry.
On the other hand, the restraining
factor towards the growth of the 3D pharmaceutical packaging market is
the high cost per packaging product. The major opportunity for 3D
pharmaceutical packaging market is to increase different categories of
pharmaceutical product in different application segment in
pharmaceutical packaging industry.
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