Display trays are point-of-purchase (POP) solutions designed to showcase and securely hold consumer products at retail stores. Display trays
are mostly used for promotional marketing and are aimed at engaging
consumers at point-of-purchase. A significant fraction of the display
trays used these days are thermoformed. One of the key benefits of using
display trays is brand flexibility – display trays are available in a
variety of colors, materials and thicknesses, enabling brands to
customize the trays as per the requirement and product type to be
displayed.
Other features which increase preference
for display trays among brand owners is their durability and
portability. To create a positive impact on the minds of consumers,
display trays are placed aside to make new products stand apart from the
rest. The transformation of the retail sector is expected to have a
strong influence on the global display trays market. Prominence of
market growth for display trays is however, expected to be more in the
Asia Pacific and Latin America regions. Challenges posed by strong
e-commerce growth across the globe could significantly hamper growth of
the display trays market, during the forecast period.
Global Display Trays Market: Dynamics
The global display trays market growth
is expected to be aided by strong growth in the retail sector,
especially in the Asia Pacific region. Increased disposable income of
people in the region has given them access to a wide range of products.
Furthermore, many key countries in the Asia Pacific, including China and
India, have witnessed rapid growth in the retail sector. As modern
consumers actively screen-out products based on a number of parameters,
there is an absolute need for retailers and brands to showcase their new
products and variants at point-of-purchase. Apart from functioning as a
marketing tool for retailers, display trays also provide ample
protection from damage to the products on display. In today’s scenario,
marketing and customer retention strategies of a brand go a long way in
ensuring consumer loyalty.
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Also, product presentation is critical
for marketing. Display trays are ideal to achieve the same.
Manufacturers of display trays offer customized solutions, wherein, the
focus is on requirement-specific design. A number of display trays’
manufacturers also have an in-house team that creates the design
concept, which is then produced on a large scale. Growing demand for
personal care & cosmetic products, as well as growth in the number
of food retail outlets, are other factors which are anticipated to boost
demand for display trays across the globe. One of the key factors which
are anticipated to become a hurdle to market growth for display trays
is the increasing consumer acceptance for e-retail.
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