- Snail beauty products are made of snail slime?an external mucus secreted through the body of the snail. This slime protects the snail from cuts and wounds. The use of snail slime as a beauty product originated in Southern Italy, where women used snail slime, or snail mucin, to heal wounds and soften their skin. However, Thailand is a leading country in terms of use of snail beauty products. Snail mucin contains beauty enhancing oxidants, such as hyaluronic acid, glycolic acid, and elastin, which remove wrinkles, dark spots, acne & rosacea, etc. Face creams, face masks, anti-aging creams, serums, moisturizers, toners, etc., made of snail’s slime are easily available online.
Increase in skin problems fuels demand for snail beauty products
- Increase in skin issues, such as wrinkles, acne, rosacea, stretch marks, dry skin, age spots, and burns, specifically experienced by women, have fueled the demand for snail beauty products. An issue becoming increasingly common in the geriatric population is to treat aging face lines for which anti-aging creams and anti-wrinkle creams are manufactured using snail’s slime. Snail beauty anti-aging conditioner products are also utilized to treat hair issues related to discoloration of hair caused due to aging. Another factor boosting the demand for snail beauty products is the inclination of middle-aged population toward grooming (skincare, hair care, beauty, bath, etc.) products.
Shift in buying pattern of consumers demanding beauty products
- A change in buying trend of skincare products has been observed among consumers due to an increase in disposable income across the globe. Inclination of the buying population toward beauty products that contain natural ingredients has fueled the snail beauty products market.
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- Adoption of various kinds of snail beauty products that enhance physical appearance and the growing popularity of snail spa therapy, cell renewal cream, and multi-function cream among consumers are key factors driving the market globally. Furthermore, sales of snail beauty products have increased online due to the easy mode of payment, discounts available, and home delivery offered by e-commerce platforms.
Asia Pacific to dominate the global snail beauty products market
- In terms of geography, the global snail beauty products market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- The market in North America is anticipated to expand at a significant pace during the forecast period. Increased focus of leading players to tap potential markets in association with local retailers in North America is expected to have a positive impact. In North America, there is an increased emphasis on advertising snail beauty products through media and TV channels. In countries such as the U.S., Canada, and Mexico, increasing demand for snail beauty products such as cell renewal cream, eye mask, and anti-wrinkle serum, is projected to boost the snail beauty products market. The market in Europe is also expanding at a moderate pace due to a rise in number of snail beauty products being manufactured in Europe and increase in popularity of people using snail spa therapy.
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- Asia Pacific is a leading market for snail beauty products globally. The cosmetics industry is expanding at a rapid pace in countries such as China and India. South Korea is a prominent market for cosmetic products globally. Furthermore, popularity of snail spas is considerably high in Thailand, Korea, and Japan. These factors are projected to surge the demand for snail beauty products in Asia Pacific.
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