Transparency Market Research delivers key insights on the global pet dietary supplement market. In terms of revenue, the global pet dietary supplement market is estimated to expand at a CAGR of ~6% during the forecast period, owing to numerous factors regarding which TMR offers thorough insights and forecasts in its report on the global pet dietary supplement market.
The global pet dietary supplement market is broadly affected by several factors, such as the pet humanization phenomenon across the globe and increase in the pet population, which is propelling the global market for pet dietary supplements.
Pet Dietary Supplement Market: Dynamics
In terms of pets, the pet dietary supplement market has been segregated into dog, cat, horse, and others. The demand for pet dietary supplements for dogs is higher globally. Based on supplement, the pet dietary supplement market has been divided into glucosamine, omega 3 fatty acids, probiotics & prebiotics, multivitamins, antioxidants, protein & peptides, and others. Glucosamine, multivitamins, omega 3 fatty acids, and probiotics & prebiotics segments are the most common across the globe. Based on ingredient, the market has been classified into fish, meat & animal derivatives; dairy products & eggs; vegetables; cereals & cereal byproducts; and others (sugars, ascorbic acid, etc.).
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In terms of form, the pet dietary supplement market has been categorized into tablets & capsules derivatives; soft gels & gummies; liquids; powders; and others (sticks, etc.). Liquids as a segment has dominated the pet dietary supplement market in recent years and is likely to continue to dominance in the near future. Pet supplement, in the form of liquids, can be easily mixed into a pet’s meal.
Based on application, the pet dietary supplement market has been divided into skin & coat, joint health, liver, gastrointestinal tract, kidney support, balanced diet, and others. Joint health and skin & coat are the major application areas where pet dietary supplements are most commonly used. These two segments cover the major share of the pet dietary supplement market across the globe. In terms of distribution channel, the pet dietary supplement market has been bifurcated into online and offline. The offline segment dominated the market in 2020, owing to the preference of consumers to experience the quality of the product physically before purchasing it.
Stakeholders in the pet dietary supplement market are unlocking growth opportunities in the professional animal industry. Competitive animals such as racehorses and search & rescue dogs require special nutrition. Hence, manufacturers are increasing their R&D efforts to tailor specialty formulations for the professional animal industry.
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The high supplementation diet is being preferred for animals in the professional animal industry. Such diets are associated with high values of erythrocytes and hemoglobin in dogs as compared to those receiving low supplementation diet. Companies in the pet dietary supplement market are increasing the production capacities to offer high supplementation diet to pets, which holds promising potentials to boost in energy production of professional animals. Protein-based fortification and supplementation are effective ways to meet dietary needs of professional animals.
Companies in the pet dietary supplement market are witnessing an explosion in online sales through websites such as Amazon and pet-specific shopping sites. Pet owners are using the Internet to become more informed about pet care. Manufacturers are gaining a strong research base in latest ingredients that have the potential to meet pet’s changing health and wellness needs.
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