Dishwasher Tablet Market: Leading Segments and their Growth Drivers 2020-2030

 

• Dishwasher tablets are a highly popular category of dishwasher detergent. Dishwasher tablets account for nearly one third of the dishwasher detergent market, followed by liquid/gel and powders.
• Dishwasher tablets are considered to be more efficient and safer than their substitutes as they come with precise dosage requirement per wash and are pre-equipped with rinse aids and other additives, which facilitate enhanced quality of cleaning by dishwashers
• Dishwashing tablets are also capable of combining tasks such as pre-wash and de-greasing, which subsequently results in less time consumption in terms of soaking and scrubbing the dishes. Dishwasher tablets are even available that aim to clean the dishwasher as well.
• Rise in consumer preference for dishwasher tablets is predominantly due to their convenience, hygiene considerations, and energy-saving characteristics.
• Dishwasher tablets are generally in the form of small bricks of concentrated powder, making it convenient for end-users

Rising adoption of dishwasher tablets by restaurants and hotels driving the dishwasher tablet market

• A large number of restaurants and food joints across the globe have been seen veering toward using dishwasher tablets. This is majorly because dishwasher tablets reduce the amount of soap penetrating into the water supply that in turn releases the pressure on water treatment plants.

Relatively high price of dishwasher tablets might hinder market growth

• Dishwasher tablets are relatively expensive compared to liquids, gels, and powders, which makes the market significantly price sensitive
• Also, dishwasher tablets are less flexible during different dishwasher loads. In such cases, liquids or gels are considered more efficient, as the dosage of the detergent can be changed as per the load of the dishwasher
• These are some of the factors that are limiting the adoption of dishwasher tablets, particularly in geographies with low to medium income population

Impact of COVID-19 on the Market

• The COVID-19 pandemic did not have a major impact on the dishwasher tablets market, as these are day to day consumption products
• On the contrary, hygiene concerns resulted in increased consumption of dishwasher tablets from residential end-users
• However, the market might have been impacted by commercial customer demand, as globally, restaurants and food joints had to shut their operations at various places, resulting in lower consumption of detergent tablets

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Rising demand for Environment Friendly Dishwasher Tablets: Key Demand Side Trend

• More and more consumers have been opting for dishwasher tablets that are environment friendly
• This has therefore shifted the focus of manufacturers to manufacture dishwasher tablets that are labeled with green credentials
• For instance, in the U.K, many dishwasher tablet launches were directed toward environment friendly packaging. The trend has had considerable impact on the dishwasher tablet market growth. Consumers in European and American provinces not only prefer environment friendly options, they are ready to pay a premium for the products with environment safety claims.

Europe to Hold Leading Share of the Global Dishwasher Tablet Market

• In terms of geography, the global dishwasher tablet market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
• Country and sub-region level analysis of the North America dishwasher tablet market features the U.S., Canada, and Rest of North America. Analysis and forecast of the dishwasher tablet market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The dishwasher tablet market in South America is segmented into Brazil and Rest of South America.

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• Europe dominated the global dishwasher tablet market in 2018, attributed to higher adoption rate of dishwasher tablets in the region. Growth in population and increasing environmental concerns has been driving the dishwasher tablet market in Europe, particularly in the U.K and France.
• The dishwasher tablet market in Asia Pacific is projected to expand at a rapid pace, followed by Europe and North America during the forecast period.