- Increase in demand for enhanced esthetics of vehicle interior, including steering wheel, is anticipated to substantial boost the automotive steering wheel covers market across the globe in the near future. Steering wheel covers can be used for any class of vehicle and they can be styled according to individual need and demand.
Key Drivers of Automotive Steering Wheel Covers Market
- Rise in demand for comfortable and safe driving among vehicle drivers is expected to propel the global automotive steering wheel covers market. A steering wheel cover not only enhances the esthetic appearance of the vehicle, but also improves safety by making the steering wheel simpler to handle. Steering wheel covers are durable and add to the comfort during driving. Moreover, the steering wheel cover can be adjusted as per the comfort of the person driving the vehicle.
- Steering wheel covers help improve grip on the wheel. Additionally, they prevents the material of the steering wheel from wearing out. This could be important, especially to maintain the finish of the material on the steering wheel.
- Several automotive steering wheel covers can also alleviate pain, reduce cramps, stiffness, and fatigue caused by grasping the wheel for hours while driving owing to a soft foam layer embedded in the cover.
- Advancements in material science have enabled manufacturers of steering wheel cover to produce covers with different materials including leather, plastic, rubber, cotton, and synthetic fibers. Therefore, various products are available that cater to the consumer’s needs.
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- Disruptions in supply chain catering to the automobile industry, owing to the shutdown of production and manufacturing facilities caused by the coronavirus pandemic across the world, is estimated to contract the market in 2020-2021. Consequently, the coronavirus pandemic has hampered the global automotive steering wheel covers market.
- The market is anticipated to recover by increasing production volume of vehicle components as well as vehicles in 2021. This, in turn, is projected to offer lucrative opportunity to players operating in the supply chain of the automotive steering wheel covers market during the forecast period.
Asia Pacific to account for major share of global automotive steering wheel covers market
- In terms of region, the global automotive steering wheel covers market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa
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- Asia Pacific is expected to account for a major share of the global automotive steering wheel covers market. Availability of larger consumer base in the region is a key factor driving the automotive steering wheel covers market. Additionally, Asia Pacific has a prominent aftermarket industry that caters to automotive. Therefore, the region is expected to witness increased production of automotive accessories including steering wheel covers. This, in turn, is estimated to offer significant opportunities for companies operating in the automotive steering wheel covers market.
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