Battery operated lights are witnessing a notable increase in demand and this is set to lead to growth in the global battery lights market over the period starting 2019 and ending 2027. As per Transparency Market research factors such as technological advancement and growing awareness regarding benefits of these lights over traditional ones is driving market forward in a major way.
Governments are also contributing to this growth by ways of rebates and incentives. Besides, factors such as easy installation and energy efficiency are also adding to the popularity of battery operated lights, making demand arise from both residential as well as commercial areas. It is also pertinent to note here that Europe would be a notable region in the market over the forecast period.
Global Battery Operated Lights Market: Competitive Landscape
The global battery operated lights market is a competitive landscape with players operating here deploying a host of strategies that promise growth. Such measures often include a sharp eye on technological advancement and its adoption, forging strategic alliances, which are mutually synergistic. Product development and improvement is often noted in the market and it does keeps the market dynamic.
The market for global battery operated lights has a fragmented vendor landscape owing to existence of a number of solid market players. Some of the most competitive names in the global battery operated light market are:
- Philips, General Electric
- QTOP USA
- MR Beams
- Bellolite
- American Lighting, Inc.
- Lighting EVER (Home EVER Inc.)
- S4Lights
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Global Battery Operated Lights Market: Key Trends and Drivers
Plenty of growth factors are seen marking the landscape of global battery operated lights market. The trends and drivers are quite varied and are set to keep the market buoyant. Transparency Market Research’s upcoming report, a comprehensive analysis of growth dynamics, delineates these on the granular level. A deep-dive into the prominent ones is provided below:
- Portability of these batteries is a major booster in their popularity. Besides, they are lightweight and easy to install, making them highly popular among people looking for festive lights or seasonal wall hangings or party wall mountings. These are therefore often seen in stairways and even commercial buildings.
- Battery operated lights are witnessing an increase in demand due to certain government initiatives such as those that are seeking replacement for traditional lamps. These are giving a massive boost to LED products. Rebates and incentives are seen marking the landscape for battery operated lights, driving the market forward in a major way.
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Global Battery Operated Lights Market: Regional Analysis
Robust technology infrastructure, and increase in awareness regarding benefits of using battery operating lights are the factors that are attributable to the massive claim of regions of North America and Europe. Certain government schemes and initiatives are also contributing positively towards growth in demand for battery operated lights in these regions. Europe 2020 plan is one such pertinent example here. The Asia Pacific (APAC) region will also present itself as a lucrative market owing to factors such as heavy concentration of manufacturers. China is a hub for such manufacturing and will therefore be a notable contributor to growth over the forecast period. Online sales is catching up in this region, promising much growth and a slew of untapped opportunities. Players will therefore have a sharp eye on the region over the forecast period.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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