Automotive Voice-activated Cockpit Market Analysis, Emerging Trends, Opportunity Assessment and Forecast 2030

 

• Automotive voice-activated cockpit is a voice-controlled personal assistant, which enables the driver/ occupants to make a phone call, control music, control other smart devices, and ask directions for nearby movie theater, restaurant, or other places

Key Drivers of Automotive Voice-activated Cockpit Market

• Development of connected, autonomous, shared and electric (CASE) vehicles is a major trend witnessed in the automotive industry with automakers considering CASE as the future of mobility. The voice-activated cockpit with navigation and display system is likely to be required in such advanced vehicles, which in turn is projected to drive the global automotive voice-activated cockpit market.
• AI-powered personal assistance has been adopted in smartphones and devices to be used in homes & offices. Shifting consumer trend toward digitalization and consumer demand for personal assistance is estimated to drive the global automotive voice-activated cockpit market.
• The automotive industry is shifting toward autonomy with less and less interference needed from the driver, which is estimated to boost the demand for other entertainment and infotainment and subsequently, propel the adoption of voice-activated cockpit.
• Increase in emphasis on cabin ambience and convenience is driving the automotive voice-activated cockpit market

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Challenges of Automotive Voice-activated Cockpit Market

• Integration of advanced in-vehicle electronics and connectivity modules to support voice-activated cockpit is increasing the cost of the vehicle. Therefore, it is not feasible for automakers to offer voice-activated cockpit in medium or entry level cars. High cost of the technology is a major challenge for its mass adoption across all class of vehicles.

North America to hold dominant share of global automotive voice-activated cockpit market

• North America held a leading share of the global automotive voice-activated cockpit market owing to high sales of passenger cars in the U.S & Canada supporting the technology. North America is followed by Europe and Asia Pacific. The market in Asia Pacific is anticipated to expand at a high growth rate due to an increase in sales of premium vehicles & rising penetration of connected vehicles in China & India.

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Key Players Operating in Automotive Voice-activated Cockpit Market

The global automotive voice-activated cockpit market is expanding consistently, as a large number of players operate in the market. A few of the key players operating in the global automotive voice-activated cockpit market are:

• Naunce
• Apple
• Visteon Corporation
• Continental AG
• AT&T
• SK Telecom
• Google LLC.
• Verizon
• Soundhound Inc.
• KT Corporation